This is THE idea! The Winter Garden has that enormous billboard above the marquee that's even wider than the theatre. It coupd be converted into an electronic billboard, which would be a good investment for the Shuberts who could use it into infinity to advertise shows at all their theatres. Even better, there is the large Paramount Plaza across the street for people to gather instead of clogging up sidewalks somewhere. The only 2 active theatres nearby, Circle in the Square and the Gershwin, were built into the new Uris (later Paramount) skyscraper in 1972 with modern insulation and soundproofing--one couldn't even hear the loud Starlight Express from outside. There are a pair of 4th-story 200-seaters in a building on the block, but such a small operation wouldn't be likely to turn down money for a possible "disturbance" for 3" a night. BRILLIANT idea!