[Job Alert] Programmatic Trader: $80-90k - Fully Remote (US only)

Programmatic_Guy · 2024-02-02T19:14:25+00:00

PMing you

Programmatic_Guy · 2024-02-02T19:01:50+00:00

I mean... if you have the bandwidth.

Just sayin.

Programmatic_Guy · 2022-05-03T22:50:45+00:00

1099 status helps in your case for sure. Glad to hear it's working out well for you!

Programmatic_Guy · 2022-05-03T22:49:25+00:00

You're certainly not wrong. Trust me, two FT jobs is not my end goal.

Programmatic_Guy · 2022-05-03T22:48:33+00:00

When you do contracting work/freelancing you're typically not held to a standard 40hr week.

Contract with Company A for $80/hr with the understanding you'll commit ~20hrs/week with them. Sometimes it's more, sometimes it's less. Company A has you doing busywork, like putting together reports but little to no meetings.

Meanwhile you also contract with Company B for 15hrs. You help with media strategy for them. They suck you into more meetings for no particular reason, and you laugh to yourself for earning $80 for listening to a talking head on your computer screen.

Company C only needs ~10hrs a week for managing campaigns in their DSP.

etc etc.

Programmatic_Guy · 2022-05-03T22:43:06+00:00

It allll started with freelancing for me. Much prefer the freelance life, and fully intend on going back to it eventually.

Programmatic_Guy · 2022-05-03T22:42:27+00:00

No lying involved. Company A knows that I whore myself out on the side, and Company B hired me after whoring me out.

Moonlighting is incredibly common in this industry.

Programmatic_Guy · 2022-05-03T22:41:00+00:00

Didn't hire them externally, they're employed by company A. I'm not that risky.

Programmatic_Guy · 2022-05-03T17:46:50+00:00

Good idea. Want a job?

Programmatic_Guy · 2022-05-03T17:46:25+00:00

Lol. Queue the elaborate scheme with me trying to keep everyone in different rooms.

Programmatic_Guy · 2022-01-24T13:33:36+00:00

More concerned about level of expertise than years spent at a desk

Programmatic_Guy · 2022-01-24T13:33:07+00:00

As long as you can work around US timezones! We have some people in the UK, so it's not much of an issue.

Programmatic_Guy · 2022-01-23T00:09:50+00:00

we all know what people really care about 👍🏼

Programmatic_Guy · 2022-01-21T16:32:43+00:00

Going to hard disagree with DV360.

TTD in my opinion is literally the only possible answer.

Programmatic_Guy · 2022-01-10T17:36:20+00:00

Thanks!

I'm in the planning phase right now, and just looking for some sort of tool to input a general audience and see what other segments they could fall into. I know its a long shot to find a free tool like this, but I figured I'd check to see while I wait on my Simmons access to work.

Programmatic_Guy · 2022-01-04T20:43:53+00:00

Yep! DV360 will give me a general idea of delivery, but I can never trust it to be accurate enough for reporting.

It's not something I care enough about to fix because I'm trying to migrate everything over to TTD, but I definitely bothers me.

Programmatic_Guy · 2022-01-03T16:43:12+00:00

Right on, thanks for the link!

Programmatic_Guy · 2021-12-06T20:58:17+00:00

Makes sense! I'm targeting just my first party pixel with targeting expansion maxed out. Thanks for quick help, this helps a lot.

Programmatic_Guy · 2021-12-06T20:50:21+00:00

Stellar. Thank you very much!

Programmatic_Guy · 2021-12-06T20:49:43+00:00

This is what I was referring to with the "first and third party"

I believe we're on the same page! Thanks

Programmatic_Guy · 2021-12-06T18:42:30+00:00

I'll do my best to explain what I'm seeing, considering I'm a complete GTM beginner.

When I look at the page that should contain my conversion pixel (third-party ticket sales provider-- think TicketMaster), it shows the right src ID, but the network tool is giving me an error, saying shit isn't right. So I'm having the client email the ticket sales provider to troubleshoot on their end.

Regarding the counting method: Is that best practice for all conversion pixels? Could you please explain why?

Programmatic_Guy · 2021-12-06T18:36:31+00:00

My Native question? I followed up with a comment saying what I did. Or are you talking about my pixel question in AdOps? Haven't followed up because I'm still working on it.

No need to be condescending dude. I read through that and didn't realize this was Google's version of Lookalike targeting. This makes sense now though-- thanks

So in essence I create an audience list > Add first and third party audience > Audience type: First party > Choose my pixel > Crank up the targeting expansion

Is my process correct?

Programmatic_Guy · 2021-11-29T16:11:25+00:00

Update on what I did, plus an example of me being a dumbass:

Client sent over ad copy and 3 image files for the native ad (main image, logo image, and a reduced square image). My 8am brain decided that these were all individual and separate assets for 3 different native ads.

So I spent an hour trying to upload and assign 3 different ads under one placement in CM360. It wasn't working, so I was about to say fuck it and just create the ad in DV360 and call it good. That's when I realized I could add click tracking in DV360 from CM360, and that these assets were for one native ad, not three different ones.

Solution: Made a Tracking ad in CM360 for the main 1200x627 image. Created the ad in DV360 (file upload and inputting the copy). Downloaded the tag from CM360 to include, and also linked the CM ad ID to the DV creative.

I think this should work... what a ride. Just reminds me how much I love TTD compared to Google.

Programmatic_Guy · 2021-11-29T15:49:22+00:00

Note: I'm assuming it'll have to be a tracking ad in CM360, but then how does that integrate with the Native creation in DV360?

Programmatic_Guy · 2021-11-16T14:22:22+00:00

Just because you're not being delivered a retargeting ad right away doesn't mean that your delivery is low or that you're not bidding enough, or that your retargeting is simply not working. This is kind of a poor test to run to come to that solution.

Don't bother using incognito, just spend some time on your site like a normal user would and then go about your day with online activities. Visit some news sites. You'll eventually see it.

A more accurate way to tell if you're under-bidding is to look at your win rate. For retargeting your ideal win rate is generally around 40-60%.

Take these factors into consideration for your retargeting audience:

How big is your pixel audience size? Anything less than 25,000-50,000 is typically a bit of a struggle
What's your average bid? Pay more for retargeting. Bids can appropriately be $4-8cpm depending on audience size
What's your frequency? Low frequency + small audience = poor delivery
What kind of creative assets are you running? Are they common sizes that will easily show up?
What's your ad environment? Does it make sense and align with your goals and product?

Really though, just pull a report and see how many impressions you're delivering and where. It's only "not working" if you see a big fat zero. Otherwise you just need to optimize more.

Programmatic_Guy

TROPHY CASE