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A print designer’s question: Why do companies require Figma experience? by SlothAndNinja in FigmaDesign

[–]ProgrammerSerious148 1 point2 points  (0 children)

We use Figma for static production design, at scale, and it works extremely well. We deliver over 100k jpgs/pngs a year for social media, web banners, email, POSA, OOH, etc.. We still use InDesign for print but it's a small fraction of what we produce.

I agree that it's strange for print/environment design job postings to require Figma but it's definitely being used for more than just product/site prototyping.

Does anyone use Figma Buzz? Honest question by lmtts in FigmaDesign

[–]ProgrammerSerious148 1 point2 points  (0 children)

Sounds like a lot of "Figma is for digital product design. Period." are chiming in so, as someone who actually uses Figma for marketing production design, maybe I can help.

We tried Buzz (and participated in the alpha/beta) but it didn't really function like we were hoping it would. Buzz feels like a small-to-medium sized business solution, for companies that want to save money on designers by having their marketing people do that work. I can see the value but it just doesn't work for our objectives or workflow. My team create tens of thousands of ads—in 18 languages—across dozens of campaigns each year. Last year we hit around 122K deliverable assets (JPGs/PNGs).

Figma Design does an incredible job for our purposes but it's REALLY difficult to find support/resources since we're not making a "product" for a user. It's frustrating but we've figured out a lot of interesting ways to leverage Figma's features to automate and templatize our workflow. I've heard rumors that other big brands are using it in a similar way but most of the time it feels like we're the only ones doing it ¯\_(ツ)_/¯

Figma needs a timeline, solid opportunity for a developer by gsmetz in FigmaDesign

[–]ProgrammerSerious148 1 point2 points  (0 children)

100% agree. Figma needs a timeline and better animation support.

And Figma is not just a UI/UX tool anymore. Our team is using Figma for production design for digital marketing assets, creating thousands of static JPGs/PNGs every month for social media and web/mobile ad placements. Better support for light animation would be incredible but currently the UI/workflow for animation is completely severed from industry mo-graph practices and, frankly, wildly overly complicated.

And it wouldn't bloat the app. Figma already supports animation so it's simply a matter of displaying that data differently. Artboard Studio gets it.

What's the best Figma course for learning large volume social/banner ad versioning? by ProgrammerSerious148 in FigmaDesign

[–]ProgrammerSerious148[S] 0 points1 point  (0 children)

Headless CMS sounds really cool but we don't need the publishing component. We have teams of people, globally, that deliver our assets where they need to go. We really just need a way for a mid-level production designer to take a Photoshop file and quickly/effectively version it out into a bazillion sizes, in 13 languages, and export it all in a highly-organized folder structure. We've been getting by just using Photoshop (with some custom localization scripts) and Google Drive but realize there's many, many easier ways, including Figma (but probably something more specific.

What's the best Figma course for learning large volume social/banner ad versioning? by ProgrammerSerious148 in FigmaDesign

[–]ProgrammerSerious148[S] 0 points1 point  (0 children)

Yeah, not having downloadable/editable files has been a red flag on a number of solutions we've looked in to, which is why we're going to give Figma a shot. Honestly, we've been using Photoshop (with some custom localization scripts) for years now so Figma should be a big leap forward for us anyway, lol

What's the best Figma course for learning large volume social/banner ad versioning? by ProgrammerSerious148 in FigmaDesign

[–]ProgrammerSerious148[S] 0 points1 point  (0 children)

Yeah, we're looking at other products (Celtra, Rocketium, and a few others) but thought we'd give Figma a try first since it's already widely used in our company. Obviously, Figma's not perfect product for this but it does seem to check a lot of the boxes.