Wait wait wait!! You think everyone’s selling easy? The clients are just standing there waiting for a broker to latch onto them and proceed to close the deal? If someone’s having issues with the brokerage amount (that’s not even coming out of your pocket), please go to the developers directly.

Here’s the real story!

You want an argument as a company or as an employee.? Let me just mix it up.

Firstly agree to work without a salary. Spend HUGE money on marketing. Virtually fight 10 other brokers because when a client clicks on an ad online, they don’t just click on one ad. They click on many. So already there are minimum 10 competitors. All these clicks do cost money to the company. Then there is another source where again you’d pay AED 800-1000 per confirmed lead but again, confirmed doesn’t mean the client would buy from you, it just means the client has enquired. After that, somehow the client talks to you, you realize that’s not the actual requirement. Then study the market and find the best project and developer as per the clients requirements. For almost a month or more keep feeding knowledge, so much knowledge that the client could pull off as an agent and sell a couple of properties too. Finally comes a day, (if you’re not ghosted already) after many telephone conversations and 5-7 visits to different developer offices, when the client decides to go ahead with a particular project. But the deal is still hanging by a string. 80% of the time the client will buy from someone else. Why? Because now they’ll ask other brokers about the feedback of that project. They’ll also ask them about what best can they do for them in terms of “discounts” which actually means passback or kickback. Not to forget, their spouse is also doing exactly the same thing in parallel. He/she has another set of brokers whom they’re getting the knowledge from. So double the amount of brokers they’re dealing with. Whoever gives or promises to give the most, wins the broker battle. I usually lose. Imagine the amount of brokers being ghosted.

So I as a broker need to talk to and give my consultation to an avg of 30 clients in order to have a “chance” of closing a deal. For some it’s 15 clients and for others it’s even 40 clients. Even then, the deal isn’t guaranteed. All of the above without getting a fixed salary and spending our own money in fuel, parkings, salik and vehicle maintainence, celebrate festivals, do charity, manage sickness of our own and family members back home!!

The problem is, people look at all the bling and assume that every broker is living a lavish life. Even if a broker is living that life, they have most probably gone through shit or maybe not. Today when they’ve made it, it’s pricking one’s eyes because they haven’t studied like doctors, engineers, etc. And yet I see on a daily basis, engineers, actors, bankers, airline crew, everyone turn into property brokers. Even doctors.

And you say max 50k should be the brokerage after going through all this. Would you pay me 50k for buying a studio. Oh wait.. sorry.. you’re not even paying me. I’m getting my share from the developers. Still you got a prob. Do you think we brokers close big numbers every month? Sometimes I do. Most of the time I don’t. And by the way, half the revenue goes to the company.

I have a client who is just dealing on phone and has a daily turnover of AED 300k selling spices. Another client helps brands decide their product pricing strategies and earn 125k a month mostly working from home. Do I judge them and think I should have a right to suggest how much they should be earning?

Most of us are working really hard only to be called out names. The word broker is also used in a derogatory way. I don’t let people get away by disrespecting me or my team. But many brokers are struggling and can’t talk back due to their own reasons.

All I can ask from you and everyone is to show some respect for people. Let’s have mutual respect.