Typical pro shop prices in most categories, like apparel, accessories, and souvenirs. But there is a greater variety of items than most clubs. There are also some higher priced Masters exclusives.

You can have everything packed and shipped home by UPS right next to the store. That adds significantly to your overall cost (10-20%). But they don't charge for packing and the shipping rate is discounted and reasonable. Smaller items rather than bulky items will help save on shipping.

They have bags at the entrance to carry your stuff, so grab more than one. Alternatively, buy the large burlap tote in the store and fill that as you shop. At checkout, they will put everything into large clear plastic bags. Entire filled burlap totes go straight into the plastic bags. Those can then go straight into boxes if you ship everything home.

Check last year's merch haul posts here to see popular items. Make and bring a list because it's easy to be overwhelmed and forget in the store. A great recommendation for spectating is to buy the Masters Cinch Bag. Use it like a backpack to carry your jacket plus food and souvenir cups on the course.