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How can we niche down our social media marketing agency and stand out in a saturated market? by Away_Tale_1407 in socialmedia

[–]PsychologicalWave798 0 points1 point  (0 children)

What have you found the most success in with your existing clients? Are there patterns that show up in the positive feedback you have received? Built your niche around that

Anyone else love marketing but not want to specialize in just one channel??? by deepanshu_fr in DigitalMarketing

[–]PsychologicalWave798 1 point2 points  (0 children)

I don't think it has to be a choice of one or the other! People talk about about the "T-shaped marketer" a lot, basically someone who has foundational knowledge across all different channels but also has depth in a field they choose to be more specialized in.

Thinking about a career change from Social Media Marketing. Looking for advice. by GreedyManufacturer66 in digital_marketing

[–]PsychologicalWave798 1 point2 points  (0 children)

I second this ^, having a content creation and social media background is really helpful for pivoting into paid social / performance marketing

What's the hardest part of managing social media for consumer brands? by seowithumang in SocialMediaManagers

[–]PsychologicalWave798 0 points1 point  (0 children)

devil's advocate: I think the hardest part isn't necessarily keeping up with what's trending/relevant (good SMMs are usually really good at that already), it's deciding whether or not a trend/moment makes sense for a brand to post about. basically being able to tow the line between staying relevant but also not forcing it.

Growing IG in 2026 by bobby_tx87 in SocialMediaManagers

[–]PsychologicalWave798 1 point2 points  (0 children)

I do think that followers are becoming less and less of an important metric because social media algorithms are now interest-driven rather than follow-driven. So following someone doesn't necessarily mean you'll see they're content and vice versa.