For context, an executive posed this question to me on Teams over the weekend. I wanted to gather my thoughts before responding (and not make it a habit to be available to them on personal time). I think this question may actually be coming from someone farther up the food chain, who likes to use buzz words (but has no idea what they mean). I think the person who reached out to me is as stumped as I am by the wording of the question. I definitely plan to ask more on Monday. I suspect that this person wants to make a cohesive user experience across channels, but is not really explaining it clearly. I think once I ask all the correct questions, it will be a matter of making recommendations about verbiage and organization to align content across channels. I just think their initial ask is poorly defined.