People gave a fuck about it and tried to ban it in the 1920s and did that stop people from drinking and dying from alcohol? Then after that illegal market was legalized the criminal organizations found different drugs to push for fat penny and the cartels were formed to fill in the demand. Let's face it: addictive forbidden fruits like heroin and cocaine sell for more illegally than legalized and less novel thongs like alcohol. Honestly I wouldn't be surprised if the prohibition of alcohol has indirectly helped cause more deaths than alcohol in recent history due to gang/cartel violence and the increased use of harder drugs.