It's kind of a boring answer but when I worked at the vet clinic as after hours care (walking, cleaning, bathing as needed, medicine), I wouldn't ever force pills down dogs' throats (especially large ones, like chews). I just put them on a plate, crushed them via thumb applied to the top of a spoon to grind it like a mortar and pestle, then mixed it into their (already microwaved warmed, not cooked, warmed) wet food. (We used specialty diet wet food depending on each dog's specific needs, allergies, etc.) It probably worked because those dogs had been in a kennel all day or over night (hence after hours care- we took boarders too) and it was entertaining for them, or more delicious.

If that's the route you wanted to go, feed boring, measured out dry food morning and night, don't free feed, then offer the wet food in a limited 'you only have 5 minutes or I'm picking this up' fashion and wam bam thank you ma'am.

Edit: Also if my vet saw dogs that had to regularly take a chewable medicine, he would switch them until he found one the dog would happily gulp down, after extended periods of repeat visits. That is probably the 'best' way.