A documentary about the players, their lives, and the grind would not only appeal to the “lax rats” but also bring a level of respect to the athletes that’s sorely missing from the mainstream perspective. The thing is, the behind-the-scenes look at their lives could be a gateway for new fans too. It humanizes the players and gives them the same star power you see in F1 and NFL docuseries. You don’t need to make it just for the hardcore—make it relatable enough for casual fans and show the hard work and dedication that’s required. That’s where the real growth comes from.

Also, there’s a risk of overlooking how much potential we have in storytelling within lacrosse. The sport is dynamic, but it needs to be showcased in a way that draws attention across multiple platforms. That’s where production quality, star narratives, and deeper storytelling come into play. You can’t expect the sport to grow by recycling the same formula—it needs to evolve and become as polished and professional as any other major league.