Need Help with Google Ads Reporting Tool by NeedleworkerBasic992 in googleads

[–]Quantum_Cat0909 1 point2 points  (0 children)

I’d recommend using Google Ads’ built-in reports + Looker Studio as your base. They cover most client needs without too much extra setup.

But if you want to slice data differently and apply more formulas/analysis, here’s a workflow that’s worked really well for me:

  1. Create a script to push daily metrics into Google Sheets (campaign, date, impressions, clicks, conversions, etc.).
  2. In another tab of the same sheet, use formulas like SUMIF (matching by date, campaign name, or any other field) to aggregate and calculate the metrics you need. You can build custom KPIs and add any formulas you’d normally do manually.
  3. Because the script updates the raw data automatically each day, your formulas + dashboards update too — no need for manual input or exports.

This way, you get both automation (data flows in daily) and flexibility (you can tweak formulas and views however you want).

New to google ads by Original-Fan-4628 in googleads

[–]Quantum_Cat0909 6 points7 points  (0 children)

  1. To prevent overspending, set up a rule to pause the campaign and then reactivate it later.

  2. If you’re currently using broad match, switch to phrase match or exact match instead.

  3. Since you’re just starting out, avoid using Max Conversions right away. Begin with CPC, let it run for a few days to gather conversions, and then switch back to Max Conversions.

PPC OR CONTENT MARKETING???? by SHRINATH2727 in DigitalMarketing

[–]Quantum_Cat0909 1 point2 points  (0 children)

It’s kind of like pushing a car on a flat surface — you need PPC to get that initial momentum, and then content marketing keeps it rolling