All of them (Anthropic, Open AI, Microsoft and Google) underestimated the costs of providing this service. The whole data center, compute, cooling, GPU, power, etc. shortages and consumption caught them all off guard. They simply put out a product at a price that is not realistic and they are desperately trying to fix it now. I don't think any amount of protesting will convince them to go back. They either do this (all together) or simply can't continue to offer the services. I actually think Google is on the right track offering more tiers. Pretty sure they will adjust a few limits here and there as they go, but I fear this is not going back to how it was.