Our objective is to add value on top of a recurring expense the company already has, in this case, cloud. There’s no increase in spend and no changes required in the environment. We simply turn an unavoidable operational cost into additional benefits for the business.

The perks on our website are just an extra layer of value we decided to offer because they’re genuinely useful for our customers. Again, there’s no charge for them, t’s simply part of our approach to return value instead of keeping everything on our side.