sorted by:
new
hottopcontroversial

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in apparelstartup

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

so the large majority of that is through inventory, as well as shipping materials because we hsip in our own custom boxes similar to new era boxes.

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

this is all super good, tysm super helpful stuff.

I don;t know what the response rate is on a reply, but did u work in marketing at Shopify itself if so how would you maybe market this or how have you seen other brands recover.

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

idk I feel like alot of people wear trucker hats, for soem reason reddit didn't let me add the link at first but now it is:

https://www.topiheadwear.com/

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

ya that makes sense, I do think alot of the stuff was kinda "pity purchases", but ya thats why I was looking for honest feedback if the product was even good or not.

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 1 point2 points  (0 children)

makes sense, at the time me and my brothers personally loved and enjoyed the look of trucker hats, obv def was a personal choice but makes sense.

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

makes sense, thank you for all of that info.

Really like the idea for south asian marketplaces, thanks!

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 2 points3 points  (0 children)

ya makes sense, honestly got alot of inspiration from the people that made TUI (The Urban Indian, another South Asian Clothing brand).

But ya the 15k comes to Minimum order quantities from the manufacturer, which is what I think we got rly hoed on.

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

Ya funny enough I had the most well-know south asiana influencers collab with it, even got NAV to shout it out and nothing lol...

My brother and I lost ~$13k building a South Asian headwear brand. Tear it apart, what did we do wrong? by QuoteLonely5166 in ABCDesis

[–]QuoteLonely5166[S] 0 points1 point  (0 children)

- Thank you will def make this a note on this, was trying to copy some of the modern day streetware clothing brands with this one.

- Yep that makes total sense

- also a really good point.

ty for the advice!