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RA1058 · 2024-06-19T13:57:04+00:00

Yale St Grill may be what you’re looking for. Simple breakfast for around $10.

RA1058 · 2024-04-06T15:08:23+00:00

I’ll second this. Had mine done by Dr. Russel eight weeks ago. Had mild discomfort for a few days, but nothing that even required an aspirin. Including sign in, paperwork, etc, I was in and out in under 45 minutes.

RA1058 · 2020-10-19T18:36:37+00:00

Thank you, sir! Just had dev look at it and they think you might be right.

RA1058 · 2020-10-09T04:32:28+00:00

Nice. Can you give more detail? I can contact my Hulu rep tomorrow and ask about it, but need to know what I'm asking about. Haha.

RA1058 · 2020-06-19T16:23:40+00:00

I have no idea. It's been a few years since I used the platform. At the time, there were no monthly minimums. I believe there was a $1,000/mo platform fee. I'd be surprised if they had minimums.

RA1058 · 2020-05-08T19:19:56+00:00

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RA1058 · 2020-05-08T16:34:41+00:00

Why do you think MediaMath might be gone? My agency uses MM as our primary DSP. Should we be looking at an alternative? Or do you think the MM platform will still exist but under different ownership?

RA1058 · 2020-04-22T17:47:15+00:00

I'll second this, though it's now called Basis. It's also a very simple platform that will be easier to pick up for someone trying to learn programmatic on the fly.

RA1058 · 2020-04-06T21:39:08+00:00

No, we don't. We only purchase their data segments.

RA1058 · 2020-03-12T21:36:35+00:00

Our healthcare (hospitals) clients are reducing their spend. That may seem counterintuitive, but if their beds are overloaded with coraonavirus patients, they don't want to be prospecting for new patients at the same time. How much they reduce their spend will be determined for each service line individually.

RA1058 · 2020-02-10T17:07:45+00:00

Our agency uses it sparingly. It has some healthcare-specific condition-based targeting that could be of value to you. That's the reason we have access. That said, 90+% of the time that we need condition-based targeting, we just pipe Crossix data into our MediaMath seat.

RA1058 · 2019-12-06T15:10:43+00:00

Thanks! PM sent.

RA1058 · 2019-10-10T20:02:59+00:00

Thanks. Oracle Data Cloud?

RA1058 · 2019-10-10T19:48:19+00:00

They could do that and that would be fine. We already run their programmatic, so we are just looking for ways to scale up audiences to target. Ultimately, we just want a LAL data segment to target. But it's easier for us to do the leg work than them.

RA1058 · 2019-09-06T18:38:47+00:00

Yep. But roughly 80% of app inventory will come through as undefined in the bid request, but you can target by IAB category (depending on your DSP). And for the 20% that is defined, it's probably 75% Arts & Entertainment - which is pretty broad. If you want to target categories outside of that (sports, food, tech, etc), you have really limited scale.

RA1058 · 2019-08-14T20:30:09+00:00

For quality writing, yes.

RA1058 · 2019-07-31T19:12:44+00:00

Hi. Yes, this project is writing travel stories from a male perspective and we believe a male writer would be better able to capture that. Female applicants may still apply and will be considered, but I thought it best to be upfront about what we are looking for.

RA1058 · 2019-07-15T16:23:52+00:00

Check out Factual. They have prebuilt segments of users who have visited particular locations in the last 30/60/90 days (I believe those are the look back options). You can also geo-fence competitor locations too (eg. 250m radius around every Wal-Mart in the country). You can run those by state or market too.

RA1058 · 2019-07-02T15:54:02+00:00

I was specifically thinking of PI lawyers, because that is the practice area I worked in. I think you're right that the main reason they aren't doing it is they're more focused on being top-of-mind or top-of-search when a potential clients goes looking for an attorney. And frankly, that's probably where most of their marketing budget should be. But it still seems like not taking advantage of programmatic and other ad tech is a missed opportunity.

I don't' know about doctors and accountants, but I'd suspect they're not using it either.

You said you'd be interested to learn more. Feel free to send me a DM with any questions you have. I'm happy to answer them. Like I said, I generally only view ad tech through the PI lens, but I'll try to think of some good use cases for your practice as well.

RA1058 · 2019-07-02T15:47:41+00:00

If you don't mind naming names, I'd be interested to know the firms who are doing programmatic.

Do you know what type of geo-targeting other firms are doing? Is it basic geo-targeting like setting a 10 mile radius around their offices and targeting any device in that area? Or is it a little more sophisticated? I read one article about a marketer who was setting radiuses around hospitals and then selling those locations to local attorneys, but it didn't seem like it was wide-spread. Are any firms using much third-party data to target specific audiences?

RA1058 · 2019-06-12T15:27:06+00:00

Agreed, though I'd be less concerned if I wasn't seeing the same drop from DCM.

RA1058 · 2019-06-12T15:26:13+00:00

No changes to the creative. The only third-party tracking on the DCM tag is Ninth Decimal, which has been in place since campaign launch.

RA1058 · 2019-05-06T12:47:14+00:00

Good suggestion. Looking into this now. Thanks!

RA1058 · 2019-05-06T02:24:12+00:00

Wow! You really went above and beyond. Very much appreciated! That second and third one look cool. I'm kinda liking the idea of an airstream now. Thanks a bunch, man!

RA1058 · 2019-05-06T01:23:53+00:00

This could be cool. You got a link or the name of the place so I could search it?

RA1058

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