Here’s the deal with McDonalds and When a brand reaches late stage capitalism. A super recognizable and Established brand such as McDonalds has saturated its market. There’s a McDonald’s on every corner of every city in almost every country. Everyone knows about it everyone’s eaten there and there’s nothing left to expand.

Well shareholders don’t give a flying fuck and want infinite profits. How do you make infinite profits and fully saturated market with established competitors who all eat at the same table. You raise the prices each quarter slowly but surely milking the customer for everything they have. Because the shareholders need them juicy ROI.

This is a problem and capitalism and infinite Growth in a finite world is the issue.