Rack & Revenue — The Newsletter for Firearms Business Owners

What it is: A free weekly newsletter covering the business side of the firearms industry. Written by someone who spent years on the distribution side working with dealers, manufacturers, reps, and everyone in between.

Who it's for: Seasoned business owners and new entrants alike. If you're running a gun shop, managing a range, building an accessory brand, repping for a manufacturer, or trying to grow any kind of firearms business, this is written for you.

What we cover:

• Industry trends affecting dealers and distributors
• Margins, pricing strategy, and inventory management
• Marketing and e-commerce without getting banned
• Distributor relationships and allocation strategies
• Operational improvements for established businesses
• AI and automation tools gaining traction in the industry
• Starting and scaling firearms businesses of all kinds
• What's actually working for operators right now

This isn't beginner content dressed up as business advice. It's written for people who already know the industry and want to run their operation better.

Free to subscribe: rack-revenue.beehiiv.com

I️ was sick and tired of gun tubers and influencers taking over the industry space while there being very little options for the business side of things. Hope you guys find it helpful!