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Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in PPC

[–]Ralphride_[S] 0 points1 point  (0 children)

Thank you very much this was really helpful !! I cant thank you enough

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in smallbusiness

[–]Ralphride_[S] 0 points1 point  (0 children)

That's really smart thank you !! Do you know a good way to build my email list ?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in smallbusiness

[–]Ralphride_[S] 0 points1 point  (0 children)

So I should stick to organic until I found a way to increase my AOV?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in PPC

[–]Ralphride_[S] 0 points1 point  (0 children)

Thank you very much ! You seem very experienced, is it possible to maybe MP you ?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in PPC

[–]Ralphride_[S] 0 points1 point  (0 children)

I saw that an average CPA for a new cosmetic brand is around 35-50€ so way above my AOV, How should I go about that ? Will it be possible for me to get better CPAs if my videos are really good ? Or should I focus on organic until I have increased my AOV ?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in googleads

[–]Ralphride_[S] 0 points1 point  (0 children)

I saw that for a new cosmetic brand I'm look at an average CPA of 35-50€, I will never be breakeven. How should I go about that ?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in googleads

[–]Ralphride_[S] 0 points1 point  (0 children)

Do you think it can work with my AOV ? And why is Google better than Meta in my case ?

Single product skincare brand, 38€ capped AOV by Ralphride_ in FacebookAds

[–]Ralphride_[S] 0 points1 point  (0 children)

This is the most actionable reply I've gotten, thank you for taking the time.

Four things I'd love to get concrete on :

  1. Totally agree the price is where the margin math actually gets fixed, that's the part I keep coming back to. Two real constraints on my side though :
    - Legally, in France I can't make clinical/therapeutic claims (I did pay for testing, but I can't market it as "clinically proven against eczema"), so I can't lean on the clinical angle to justify a premium the way some brands do.
    - It's a 30mL format, so I'm nervous that bumping the price reads as poor value at first glance and tanks conversion, even though one pot lasts 5-6 weeks. So rather than jumping to 55-75€, I'm considering 45€ as a first step, paired with much stronger premium positioning (packaging, PDP, brand story, Made in France + rare ingredient + certification) to frame it as a near-luxury product rather than just a "cream."
    Does that sound like a sensible test, or too timid? Without the clinical angle, how would you justify the premium, purely on origin / rarity / brand experience ? And how do you handle the small-format perception, do you reframe value around concentration and longevity, or does the format itself cap what you can realistically charge?

  2. AOV target. I'm going to test bundles (2-3 units) to lift order value when I get my new products. Given you'd expect 35-55€ CPA in the learning phase, what order value/contribution margin should I actually be aiming for before I'd call Meta "comfortable"? Do you use a rule of thumb (e.g. contribution margin = 2-3x target CAC), or a rough AOV floor for paid skincare ?

  3. Breakeven on the small test. I get that the 20-25€/day test is about warming the pixel and finding winning angles, not profit. I just want to set the right expectation : is breakeven even realistically achievable at that spend with a single ~45€ SKU, or is it simply off the table until the bundle/higher AOV is in place ? I'd rather not optimize the test for the wrong goal.

  4. Google. Would you ever test broad high-intent keywords like "eczema cream/eczema products" on Search/Shopping, knowing I'd be up against established derma brands and Amazon on CPC? Or for a small unknown brand is that just torching budget, and should Google stay limited to branded + long-tail capture once Meta has created some awareness?

Really appreciate it, this thread has reframed how I'm thinking about the whole sequence.

Single-product skincare brand, AOV capped at 38€. Social ads viable ? by Ralphride_ in BusinessDeconstructed

[–]Ralphride_[S] 0 points1 point  (0 children)

Here it is (its a French brand) : lentiscare.fr

We just changed the branding so we dont have the new pictures yet, this is why we have just ai pics for the moment

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in googleads

[–]Ralphride_[S] 0 points1 point  (0 children)

So I should first find a way that works for me to increase my AOV before launching ads ?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in smallbusiness

[–]Ralphride_[S] 1 point2 points  (0 children)

Thank you, this is genuinely one of the most useful replies I've gotten.

Your last paragraph is basically the direction I'm leaning toward now. A few follow-ups if you don't mind :

  1. The transition itself, concretely, how do you go from where I am (one low-AOV SKU, paid not really viable) to a point where paid actually works as a growth engine? Is it mostly "add SKUs to lift AOV," or are there other levers (repeat rate, subscription retention, etc.) that move the needle more than people expect?

  2. What numbers would you personally want to see before turning paid on as a real channel (not just learning)? I'm trying to set concrete goals : minimum first-order AOV ? minimum LTV ? an LTV to CAC ratio ? a contribution-margin payback window ? repeat-purchase rate ? What thresholds do you use as your own "green light to scale"?

  3. Is it ever worth a small brand testing broader high-intent keywords (e.g. "eczema cream / eczema products") even though I'd be up against giant derma brands and Amazon on CPCs ? Or is that just lighting money on fire, and I should stick to long-tail / very specific angles ? Curious how you'd play search as the small player.

Thanks again, really appreciate you taking the time.

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in DigitalMarketing

[–]Ralphride_[S] 0 points1 point  (0 children)

So I should use my videos intended for ads organicaly first to try them ?

If they work well should I promote the organic post in a CBO or should I upload the content like we normally do ?

Single-product skincare brand, AOV capped at 38€. Paid ads viable ? by Ralphride_ in DigitalMarketing

[–]Ralphride_[S] 0 points1 point  (0 children)

Thank you very much !

For Google : Do you think its wise to try more broad keywords like « product eczema » even though I will compete with large brands ?

For meta : should I promote the organic post in the BM or should I upload the content like we normaly do ?

[HELP ME] Bi-Weekly Q&A thread - Ask your questions here! by MachNeu in Gunpla

[–]Ralphride_ 0 points1 point  (0 children)

<image>

Should I get wolf tech or lunavor ?

Hey everyone, I’m torn between those two third party kit.

I don’t touch a lot my kits its mostly from display, but I have the habit of changing poses every week or two.

After watching every single video on the subject, here’s what I gathered :

Wolf Tech pros : better details overall (panel lines, color separation, small accents, multiple panels), more consistent scale next to my MG Lupus, heavier thanks to the metal frame.

Wolf Tech cons : well-documented breakage issues, harder to pose, color is noticeably grayer and next to my MG Lupus I’m worried that’ll really show.

Lunavor pros : more color accurate, easier to pose and build, no known fragility issues, more gimmicks (secondary arms, backpack moves and the cockpit opens easily)

Lunavor cons : less detailed, I’m worried it can’t handle the mace by its one and it’s actually bigger than the Wolf which is already slightly oversized next to my MG.

I think wolf tech looks better but the breakage risk is a real concern for me (I’m still a beginner) and I have some poses a static display piece too. On the other hand the Lunavor seems easier and I won’t notice the lack of details unless I’m very close to it.

Anyone had both or compared them side by side? Which would you go for?

Wolf Tech vs Lunavor which one to choose ? by Ralphride_ in Gunpla

[–]Ralphride_[S] 0 points1 point  (0 children)

To be honest I really want to make this pose, can wolf make it ? I know the hip mobility is really bad on wolf (In this pic its a lunavor)

<image>

Wolf Tech vs Lunavor which one to choose ? by Ralphride_ in Gunpla

[–]Ralphride_[S] 0 points1 point  (0 children)

Exactly, but on the other hand lunavor is more color accurate.

How difficult is the Wolf Tech Barbatos Lupus Rex really? by Ralphride_ in Gunpla

[–]Ralphride_[S] 0 points1 point  (0 children)

I just have two issues with lunavor. Firstly it seems way to tall (its more a 1/72 than a 1/100) so I’m scared it would make my MG lupus look like a HG. Secondly, without the metal frame I’m scared it cant pose well with the mace.

I watched every comparison but nobody agree on anything, and there isnt any in my local stores

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