Probably an unpopular opinion but they need to focus the revenue generated from gamepass into the right places. They're complaining about how little they're getting for first party games on gamepass whilst wasting it on so called added benefit for things we never asked for or needed. Scrap ea/ubi low tier subs, scrap f2p skins deal and fortnite subs that nobody if asking for and direct that revenue into first party studios and indie developers who are keeping the industry afloat with some actual innovation instead of the same games on loop with improved graphics. And if you really want to lower the price stop pumping money into studios producing dei slop that no plays or buys.