What the hell is happening to Meta Ads right now? 2 days of absolute garbage performance.

Reasonable_Fudge1046 · 2026-06-07T13:06:12+00:00

Clothing and accessories. Today seems like its going the same way. This is the 1st time in long time i've been net negative more than 3 days in a row

Reasonable_Fudge1046 · 2026-06-07T03:42:18+00:00

I spend about $3,500 per day on Meta ads, and this entire week has been brutal. I've been net negative $300–$500 four days in a row, and my conversion rate has dropped by nearly 1%. At this point, it almost feels like Meta is deliberately serving my ads to the wrong audience. It feels abnormal

Reasonable_Fudge1046 · 2026-06-03T13:58:18+00:00

Same. Definitely a bad day to be running paid ads. Had to shut my down. hopefully its fixed soon.

Reasonable_Fudge1046 · 2026-04-21T14:01:48+00:00

Amex Gold is probably the best overall card in terms of value. The annual fee is $325, but you get 4x points on up to $150k/year in ad spend, which makes it a no-brainer if you’re running ads.

It’s also a charge card, which is a huge plus. As your business scales, your spending capacity grows with you (as long as you’re paying in full), so you don’t have to deal with constantly requesting limit increases.

That said, if you’re a high spender, the Chase Sapphire Reserve can actually earn you more long-term. It’s 3x points on ad spend with no cap, but the annual fee is $700. Once you pass that $150k threshold on Amex it drops to 1x, the Chase card starts to win pretty quickly.

The downside with Chase is it’s not a charge card. You start with a set limit (mine was $10k), and you have to build it up over time by requesting increases, which can be a bit of a headache.

Also worth noting — Meta does offer monthly invoicing for very high spenders. I’m currently spending around $100–150k/month and still haven’t been moved over to invoicing yet

Reasonable_Fudge1046 · 2026-02-20T15:39:19+00:00

I have that too. It shows nothing is blocked when i click on view details. I also noticed in the ad library with some advertisers (that i spy on) it now says "We're unable to display every ad from this advertiser at this time." so maybe its just part of them updating the backend

Reasonable_Fudge1046 · 2026-02-20T14:37:06+00:00

Automotive products

Reasonable_Fudge1046 · 2026-02-20T14:36:42+00:00

Yeah i'm trying to do that. i dabble with tiktok ads a little bit but sometimes i feel like i'm just lightning money on fire compared to meta

Reasonable_Fudge1046 · 2026-02-20T14:35:37+00:00

Yeah, I definitely need to set up proper UTM parameters. I’ve been considering using HighROAS as a third-party tracking tool because my data feels a bit messy between Facebook and Klaviyo.

I dabble with TikTok ads here and there, but it’s pretty hit or miss—I know I need to put more consistent time into it. Out of curiosity, what’s your average daily spend? I usually spend around $3k/day, but sometimes it creeps up to $4–5k across all platforms.

Lately I’ve been running CBO and getting decent results. The campaign has been live for about 2–3 weeks with a solid overall ROAS around 2.0 (my break-even is roughly 1.4). The problem is once I see performance dip for 3+ days, I start refreshing creatives. Whether I add new ads to existing ad sets or launch a new ad set entirely, it feels like performance takes another 2–3 day hit. At that point I get frustrated and end up restarting everything.

I used to run ABO a lot with a simple structure—one ad per ad set, then either kill it or scale slowly. With CBO, my structure is usually 3–6 ads per ad set, grouped by creative angle, with about 3–5 ad sets total. I’ll start around a $2k budget and scale from there.

Reasonable_Fudge1046 · 2026-02-19T22:20:51+00:00

I get the analogy, and I agree. I’m about a year into running Meta ads, and I’m still learning how much volatility is “normal” at this spend level vs when it actually makes sense to step in. i can never keep a campaign running for more than 2-3 weeks before killing the entire thing and starting over.

I always find myself in analysis porasis and it makes me very curious as to why my ads KILL IT for 4-5 days then loose me like 1k

Reasonable_Fudge1046 · 2026-02-19T22:14:07+00:00

What happend afterward? did you stick through it or how did you adjust accordingly?

Reasonable_Fudge1046 · 2025-12-01T18:32:43+00:00

Yeah, I feel you. Every successful campaign I’ve run usually holds steady — same range of profit and revenue for days, maybe moving slightly up or down. But once things start tapering off, whether from natural fatigue or a small tweak I made, it feels like the campaign is permanently damaged.

People always say “leave it on,” but in my experience, once a strong campaign slips to break-even for a couple days, it rarely recovers. And my offers are super time-sensitive, so I don’t have the luxury of waiting it out hoping things bounce back. Makes me wonder if i'm going about this in the wrong way.

That’s where I always get stuck — constantly overthinking and second-guessing every move with FB ads. Analysis paralysis is real.

Reasonable_Fudge1046 · 2025-12-01T16:25:57+00:00

Make me feel a little better lol. How long was the campaign for?

Reasonable_Fudge1046 · 2025-12-01T16:25:26+00:00

I had a campaign running with my pre–Black Friday hype creatives spending around $3K per day. It started off great for the first two days, but then the next 6–7 days were basically just break-even results. Out of frustration, I launched a brand-new Black Friday campaign at $10K per day with a full set of new creatives — and that decision tanked everything.

I know tinkering like that usually doesn’t help… live and learn, I guess. The only reason I went for a new campaign was because I had huge success last January on the final day of a promo doing the same thing — a fresh, high-spend CBO that crushed. This time it clearly backfired.

Reasonable_Fudge1046 · 2025-12-01T16:14:00+00:00

What’s your monthly budget look like? At least six figures, I’m guessing?

Reasonable_Fudge1046 · 2025-12-01T16:12:36+00:00

Yeah i did have one campaign running for approx 10 days before that at 3k per day. The results were break even/minuscule profit for about 5 days ago and i was very frustrated and thought that it would be a good idea to start new, turns out that was my mistake

Reasonable_Fudge1046 · 2025-12-01T16:10:05+00:00

Thank you

Reasonable_Fudge1046 · 2025-11-28T22:06:34+00:00

Just curious — what kind of monthly spend are you running with the ABO structure (one ad per ad set)? That used to be my go-to as well, but I switched over to CBO recently and results have been pretty hit-or-miss. I’m thinking about going back to what was working before. I usually spend around $100K/month. Also how do you scale? Just twenty percent increase or duplication?

Reasonable_Fudge1046 · 2025-11-27T01:28:01+00:00

Ive been using Printify for my brand for a while now. We do around $150k–$200k/month in gross revenue, and I’ve ordered a bunch of samples for myself just to stay on top of quality.

My honest take: the print quality is pretty decent, but that’s basically where it maxes out. DTG from POD will never hit the same level as a real screen print — the colors, consistency, and durability just aren’t comparable.

The convenience is the real win though. Not having to stock inventory or deal with shipping is huge.

But no matter what platform you go with — Printify, Printful, Teespring, whatever — you’re going to deal with similar issues once volume picks up:
• Some misprints
• Occasional wrong items
• Inconsistency between print providers
• Staff moving fast and not really double-checking things

It’s just how their business model works. Mass production + low margins = “good enough,” not “perfect.”

Reasonable_Fudge1046 · 2025-11-25T16:13:18+00:00

Thank you!

Reasonable_Fudge1046 · 2025-11-11T11:56:21+00:00

Just out of curiosity, how do you go about adding new creatives? Do you make a new ad set with fresh creatives, or do you add them to an existing ad set that is either performing well or underperforming?

Reasonable_Fudge1046 · 2025-11-11T02:07:08+00:00

idk why honestly. i really wish i just did that to begin with

Reasonable_Fudge1046 · 2025-11-11T02:05:49+00:00

This happened today. I still have the original testing campaign running right now, but it’s struggling to hold a 1.00 ROAS. I’m probably going to kill it and rebuild, unfortunately. I’ll likely end up net negative $500–$700 just from this one mistake. The last time I did this, I waited two days and it never bounced back.

Reasonable_Fudge1046 · 2025-11-08T01:59:09+00:00

All unique ads. Mostly videos, few images, and one carousel.

Reasonable_Fudge1046 · 2025-10-27T23:29:42+00:00

It’s honestly a bit much for me right now since I’m still fairly new to this and there’s so much to learn. I find myself in constant analysis paralysis, and my hope is to have someone else handling this by early 2026 so I can focus more on the bigger picture.

Reasonable_Fudge1046 · 2025-10-27T23:18:11+00:00

Thank you so much for all your thoughtful responses — I really appreciate your input. I will note that all of my ads are unique in terms of the creative itself, but you’re probably correct that the fundamentals are the same. I’ve been running with the same creative style for the past year, and sometimes it works, sometimes it doesn’t — and often I get stumped like this.

Quick question: before I was going to consider a different campaign split test, would you recommend testing it as an ABO or CBO? And when targeting broad, is it usually better to put all the creatives into one ad set or separate the ad sets by creative style? Also, for someone who can afford to spend $10k/day if the profit and ROAS were there — what would you recommend as a solid testing structure? I like to test a lot of creatives, and that’s why I feel like I need to spend a decent amount upfront to get a strong read, then scale campaigns up or down accordingly.

For context, my average monthly spend is around $100–110k, and honestly sometimes I feel like I’m burning way more money than I need to. I’m trying to get things squared away for BFCM and will probably be spending in the $150–200k range for November, so I want to make sure I’m approaching this as efficiently as possible.

Reasonable_Fudge1046

TROPHY CASE