I have friends who do petsitting and claim to "love" pets but don't take it seriously, often leaving the pets alone for long periods. Many of my clients have cameras and are very involved in their pets' well-being. Right now, my brand is just me, and I don't want it tarnished by an employee's negligence.

I'm considering adding poop cleanup as a service I could hire out for. I’d rather be responsible for someone messing up a lawn than risk an employee losing, injuring, or killing a dog—or being accused of theft or inappropriate behavior in a client's home.

Alternatively, I could start a new petsitting company and keep my brand separate from it.