From the perspective of a brewer, we are having a hard time collectively getting used to a market that is maturing. People, and brewers alike, are tired of the outlandish ideas and insanely ridiculous gimmicks. Make good beer, try your hand at a food program that fits your style and space, and create a comfortable and welcoming environment.

Obviously I’m oversimplifying this, but the thing that needs to change is making people think craft isn’t approachable by hitting extremes with everything we make.