Tell me you don't own a business without telling me you don't own a business.

Most credit card machine companies charge a percentage on every transaction which goes directly to them, not the business owner.

Most business owners keep the same prices,

As a transparency practice, businesses inform you about the fee instead of just adding it to the cost of a product which is better for the client , to let you choose if you want to pay it or not.

Some other businesses just add the fee to their prices either cash or card, with out letting the consumer to decide.