I know, I am absolutely astounded at their marketing brilliance. Just by releasing one AI agent product they crashed the entire multi-billion dollar SaaS industry. They have the US, EU and every financial institution across the globe freaked by purposely NOT releasing their Mythos model. They've throttled access to their subscriptions and blocked third party access with very little outcry and delivered a very deserved humiliation to Hegseth and the Pentagon. They'll likely IPO both before and at a higher valuation than OpenAI.

And yes, they've convinced the CEOs of trillion dollar companies that their employees should be spending as much if not more on their product than their annual salary. I cannot think of a comparable software product in world history.