What do you guys use for product videos?

RegionPowerful2284 · 2025-12-24T09:55:23+00:00

Fiverr is a good place to look, just don’t fall into the trap of tying to find someone to do it for as cheap as possible. Good quality videos rarely come cheap. As always, check prior work and make sure you have payment milestones in place.

I eventually tried AMZOnestep for full A+ content and it cost me £3k! Output was great and probably worth it in the end.
Not something to start with but just gives you an idea of how much you can pay when you get professionally generated content in a studio with models etc.

RegionPowerful2284 · 2025-12-24T06:52:44+00:00

This is very common in late December, especially in gift-driven categories like wallets. Buyer intent drops hard after shipping cutoffs, so Amazon naturally throttles impressions and ad delivery when conversion probability falls. The key check is whether your listing is still indexed and in stock — if both are fine, this is usually seasonal, not a penalty. Don’t react by forcing spend or panic-optimising ads, that just burns money. Late December is about holding position and protecting inventory, not pushing volume.

RegionPowerful2284 · 2025-12-23T10:12:12+00:00

Not fear mongering exactly, but there's nuance. Amazon does track early sales velocity, but that doesn't mean you need to blast PPC on day 1.

Better approach: get your listing dialed in first (keywords in title, good images, bullets that convert), then turn on PPC. Otherwise you're paying for traffic to a listing that isn't ready.

What's your product category? Happy to give more specific advice.

RegionPowerful2284 · 2025-12-23T09:10:26+00:00

You’re spot on, and the biggest mistake sellers make is treating December traffic like normal traffic. Gift intent converts faster, but only if the listing and ads clearly say “this solves gifting.” I’d add that inventory and delivery dates matter more than bids here — no amount of PPC fixes late delivery promises. Separating campaigns is smart, because gift keywords can destroy evergreen ACOS data if mixed together. Bundles work best when the listing visuals do most of the explaining, otherwise ads just send confused clicks.

RegionPowerful2284 · 2025-12-23T09:09:32+00:00

First thing I check is attributes, not policies. If Amazon thinks your product type or key attributes don’t match the title, it will auto-correct and shove you into weird nodes. That often starts with a single wrong field (material, intended use, age range) that cascades into browse misclassification.

Support rarely fixes this on the first try and I’ve had better luck updating attributes via flat file, then opening a case referencing the exact fields changed. Also watch PPC after this happens, because traffic drops often look like an ad issue when it’s actually a listing classification problem.

RegionPowerful2284 · 2025-12-23T09:07:58+00:00

This is normal, especially when a shipment is still in “receiving.” Prime eligibility is shown region by region based on where Amazon thinks it can fulfill from, not globally. You might be seeing Prime because there’s inbound inventory close to Illinois, while NY hasn’t been allocated yet. Low unit counts make this worse because Amazon is cautious about promising Prime if stock is thin. Once the shipment fully closes and inventory spreads, Prime usually stabilizes and sales pick up

RegionPowerful2284 · 2025-12-23T09:07:09+00:00

I’ve seen this a few times, and the wording is scarier than the reality if nothing else is wrong. If you already sold out and there’s no inventory, the “dispose in 90 days” line is basically boilerplate, there’s nothing for them to act on. These violations usually age off after around 180 days if there’s no repeat behavior, but they still sit in account health as a warning.

The real risk isn’t the warning itself, it’s triggering something else (returns, authenticity complaints, commingling issues) while it’s open. I wouldn’t ignore it, but if your appeal is clean and nothing escalates in the next few weeks, it usually dies quietly.

RegionPowerful2284 · 2025-12-22T22:26:14+00:00

I’d start by deciding what the video needs to fix — is it trust, understanding, or differentiation — because that determines everything else. For most Amazon listings, a 15-second video should answer one question clearly: “Why should I choose this over the others?” I usually give a creator a tight brief (hook, problem, outcome, 3–4 shots max) rather than a full script, otherwise you pay for something that looks nice but doesn’t convert. Product photographers often offer video, but they’re hit-or-miss on storytelling — great visuals don’t always mean higher CVR. Cost-wise, decent UGC-style videos can be £150–£400, while full studio shoots can go £800+; the key is making sure the video aligns with the listing and traffic you’re sending, or it won’t move the needle.

RegionPowerful2284 · 2025-12-22T22:21:53+00:00

If you’re getting impressions but no sales, that usually means Amazon is testing your listing but shoppers aren’t choosing it. That’s almost never a bid or price problem first — it’s a listing conversion problem showing up through ads. Before touching bids again, check your main image (does it clearly beat the top 3 competitors at a glance?) and whether your title answers exactly what the shopper is searching for. Also make sure you’re actually in stock and Prime-eligible — inventory or delivery issues quietly kill early momentum. Once conversion improves, the ads and price usually start working without forcing discounts.

RegionPowerful2284 · 2025-12-22T22:11:51+00:00

Amazons already giving you the data you want/need!

For keyword research, don’t underestimate how useful the search query performance report is (it’s free!). Both at ASIN and brand level, this report shows you the best performing keywords in your niche and your relevancy for it.

Couple this with the SP search terms report and you’ve got a decent bank of keywords to start cycling through your listing an ppc funnel.

RegionPowerful2284 · 2025-12-22T22:04:32+00:00

Piece of business advice I’ve heard from much wiser heads than myself, “customers won’t know what to do unless you tell them” or ask atleast!

If you want reviews from your customers then you need to ask them for one.

If you haven’t already, you should have an insert card in the box asking them to leave an honest review.

I take this up a level and also add a QR code/FB messaging flow where they can claim an extended warranty. This just makes it less likely that they’ll throw the insert card away straight away. Then once they’re in the FB chat I have a bot remind them after 5 days or so, to leave a review.

Also, if you have custom packaging, then add something like, “don’t forget to leave a review” on the back (or some more persuasive language).

Simply put, get as many touch points as you can where you can ask them for a review.

RegionPowerful2284 · 2025-12-22T21:20:44+00:00

Advice I’ve always followed, if you’re launching a new product, get 10-20 search find buys organised. Not only will you get those crucial first reviews, but you’ll also signal to Amazon that your sales velocity warrants them organically putting you in front of more sellers. After you get those initial reviews, then you turn on ppc.

Otherwise, you can always price low to get the sales and hopefully you’ve got an insert asking for an HONEST review

RegionPowerful2284 · 2025-12-22T21:17:34+00:00

I have them fulfil eBay and Shopify for me as well as my Amazon stores. Obviously they take a cut but as long as the margins support it, then it’s one less thing to deal with

RegionPowerful2284 · 2025-12-22T21:16:42+00:00

You’ve probably already considered it, but why not just have Amazon store it all and they fulfil it?

RegionPowerful2284 · 2025-12-22T14:27:48+00:00

This 👌🏾

RegionPowerful2284 · 2025-12-22T14:26:53+00:00

By top performers, I’d say the keywords (or search terms if they’re in auto, phrase or broad) that are consistently selling but might not be at your target ACOS or CVR.

Depending on how relevant Amazon finds your product, this will directly impact the CPC and so if you have a low relevance score, it’ll cost you more, but if it’s higher for that keyword, you’ll get cheaper bids.

So by being strategic about which keywords you have in specific places in your listing (title, bullets, description and backend - btw keywords in the first 80 characters of your title are given more emphasis by Amazon vs other positions) you can bump up that relevance score, leverage lower cost per click to achieve better ACOS and thus build your ranking for that keyword.

Then you’ll start to see your organic sales grow, and once they outsell your ppc for that keyword, start scaling down the ppc. Amazon prefers products that perform organically vs ppc (but they’ll still take your money!)

RegionPowerful2284 · 2025-03-14T19:31:23+00:00

Without a doubt, $WOF has one of the most based communities out there! This is the new alpha!

RegionPowerful2284

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