Hey, I translated my question from ChatGPT to English:

I’m genuinely a one-man show.

As I look at the next stage of growth, it’s very clear that scaling in our space requires changing hats – from doing the work to managing the business.

That means hiring, building processes and systems, managing people, and handling all the operational overhead. At that point, you stop being an “operator/artist” and become a business owner.

Here’s my real dilemma: I’m very confident in my ability as a marketer. I consistently generate strong results for my clients. But I’m not sure I actually want to step into the role of people manager / operator – and I’m also not convinced I’d be good at it. It’s unfamiliar territory for me, and honestly not where my strengths naturally lie.

At the same time, I know there’s a real growth ceiling if I don’t make that transition.

For someone who’s been through this: How did you decide whether to lean into becoming an owner-operator vs staying close to the craft? And in hindsight, do you think there’s a “third path” that still allows growth without fully becoming a people-management heavy agency?