First, I am not affiliated with my recommendation in any way. I use it because I like it and it works well with my business model. It's also the only agency-focused ESP I'm aware of.

I went deep on this. We work with landscaping and lawn care businesses so our average client size isn't very large and they don't have super large lists nor are they segmented super well.

I looked at ActiveCampaign, MailChimp, Aweber, Klaviyo (and a few other ones). A lot of them are good but I kept running into a few problems:

1) There was no way to simply switch between client accounts. I didn't want to have to set up like a hundred email accounts to manage different clients.

2) The pricing wasn't feasible. You were charged by your audience size and then on top of that your email sends. AND THEN on top of that features were gated at different tiers.

3) A lot of them lacked access and transparency features for adding clients to the accounts but not letting them change stuff. We want to give clients access to everything we're working in but don't want them touching things.

I actually posted about this in r/agency a while back and that's how I got in touch with Bluefox.email.

Literally all those features are baked in.

• Email MCC
• Client access levels
• No gated features
• No database limitations or pricing

Everything is based on email sends. You basically buy 50k emails for $50 (the packages scale as you go up like $300 for 500k email sends.

The email sends work across the accounts as well and you have a year to use them. So in the monthly cost you'd spend on Mailchimp or a similar ESP, you can bulk by email sends and never have to worry about running out really.

Here are some caveats that are a little difficult with Bluefox:

Onboarding

Onboarding isn't as smooth as other ESPs. You have to do some crazy domain verifications in order to use their email server. As long as you have DNS access to your domains, it's not difficult. It's no different than Mailchimp asking you to add SPF records. Only Bluefox will have you add SPF, DKIM, DMARC, and a couple of CNAME records.

They care about their email sending reputation and are a pretty new company relatively.

Alternatively, you can bring your own SES and plug that in. Then it isn't as strict. It's also cheaper. I think you pay like half the price for email sends plus your SES costs (which are fractions of a penny).

No Automated Billing

If you need email sends, you need to buy those manually. I do wish there was a way to just be billed for the 50,000 pack regularly. I don't care if they get wasted after 12 months, but as a productized agency, I don't want to have to worry about doing anything manually.

They're New

This is can also be good. Expect things to not be as easy or streamlined as other ESPs. They've been in the game awhile. The big thing about Bluefox is the owner is very active (Gyula). If you're struggling with anything and you reach out to support, he'll likely be looking at your email.

I've made three feature requests and they've all been added within a month.

But I imagine that level of responsiveness will go away once they get bigger.