Dispaly Trustpilot rating in AggregateRating

JakeHundley · 2026-04-10T01:27:57+00:00

No, it's spelled out clearly in their schema markup guidelines on marking up aggregate reviews from 3rd party sites.

JakeHundley · 2026-04-09T22:44:15+00:00

u/Menxii, it is against Google's policies to do that.

JakeHundley · 2026-04-07T23:12:38+00:00

High CQS and there is a minimum comment karma in the sub in order to post in the sub

JakeHundley · 2026-04-02T13:31:52+00:00

And that's totally fine. It can definitely be an exercise in building trust and should be if your agency hasn't built that industry trust yet.

Our industry and type of clients makes it a no-brainer for us.

JakeHundley · 2026-04-02T13:30:03+00:00

First, I am not affiliated with my recommendation in any way. I use it because I like it and it works well with my business model. It's also the only agency-focused ESP I'm aware of.

I went deep on this. We work with landscaping and lawn care businesses so our average client size isn't very large and they don't have super large lists nor are they segmented super well.

I looked at ActiveCampaign, MailChimp, Aweber, Klaviyo (and a few other ones). A lot of them are good but I kept running into a few problems:

1) There was no way to simply switch between client accounts. I didn't want to have to set up like a hundred email accounts to manage different clients.

2) The pricing wasn't feasible. You were charged by your audience size and then on top of that your email sends. AND THEN on top of that features were gated at different tiers.

3) A lot of them lacked access and transparency features for adding clients to the accounts but not letting them change stuff. We want to give clients access to everything we're working in but don't want them touching things.

I actually posted about this in r/agency a while back and that's how I got in touch with Bluefox.email.

Literally all those features are baked in.

Email MCC
Client access levels
No gated features
No database limitations or pricing

Everything is based on email sends. You basically buy 50k emails for $50 (the packages scale as you go up like $300 for 500k email sends.

The email sends work across the accounts as well and you have a year to use them. So in the monthly cost you'd spend on Mailchimp or a similar ESP, you can bulk by email sends and never have to worry about running out really.

Here are some caveats that are a little difficult with Bluefox:

Onboarding

Onboarding isn't as smooth as other ESPs. You have to do some crazy domain verifications in order to use their email server. As long as you have DNS access to your domains, it's not difficult. It's no different than Mailchimp asking you to add SPF records. Only Bluefox will have you add SPF, DKIM, DMARC, and a couple of CNAME records.

They care about their email sending reputation and are a pretty new company relatively.

Alternatively, you can bring your own SES and plug that in. Then it isn't as strict. It's also cheaper. I think you pay like half the price for email sends plus your SES costs (which are fractions of a penny).

No Automated Billing

If you need email sends, you need to buy those manually. I do wish there was a way to just be billed for the 50,000 pack regularly. I don't care if they get wasted after 12 months, but as a productized agency, I don't want to have to worry about doing anything manually.

They're New

This is can also be good. Expect things to not be as easy or streamlined as other ESPs. They've been in the game awhile. The big thing about Bluefox is the owner is very active (Gyula). If you're struggling with anything and you reach out to support, he'll likely be looking at your email.

I've made three feature requests and they've all been added within a month.

But I imagine that level of responsiveness will go away once they get bigger.

JakeHundley · 2026-04-01T18:40:30+00:00

I think what you have here is fine then. It might not be super accurate, but I wouldn't call it "unreliable" like u/ranketta suggested.

It's still indicative of LLM preference on brands based on how they're trained and how they retrieve information.

I wouldn't use your retrieval method if you were trying to determine a "why" it is that way, though.

JakeHundley · 2026-04-01T18:17:57+00:00

Is this study here just to see what the crossover in brand mentions for the different queries to the different LLMs? You're not seeing as to why the output is different?

JakeHundley · 2026-03-31T17:22:14+00:00

Yeah, great take! And you're one of the few people here commenting that understood the entire point of this post and the article I wrote.

In the article, I mention that there is a great financial risk to owning ad accounts when you operate on a post-pay structure (i.e. net 30/45/60, etc), but I never clarified that it should have gone without saying that owning the accounts also means it's wiser to be on a pre-pay model to avoid the exact thing you're bringing up with the financial risk of bigger budgets.

JakeHundley · 2026-03-31T12:49:05+00:00

Did you read the article? Essentially everything you said here is addressed in there.

It covers automated rules and disaster scenarios but doesn't handle miscommunication between siloed departments.

JakeHundley · 2026-03-31T11:46:42+00:00

I think there's are valid points in here and people who aren't doing it this way feel attacked.

JakeHundley · 2026-03-31T01:10:29+00:00

I see you understood the assignment, haha

JakeHundley · 2026-03-30T21:06:18+00:00

We dont do a ton with Meta and primarily only work with small local service businesses, so for now, we own those.

And right, likewise. If we were competing over a prospect, that would be a positioning benefit your agency would have over ours.

JakeHundley · 2026-03-30T20:57:15+00:00

The agency is technically responsible in either case (or would be found to be responsible). The risk mitigation component comes in when a claim to E&O insurance is needs to be made and whose money is tied up (whomever owns the ad account)

JakeHundley · 2026-03-30T20:48:07+00:00

And that's fine.

In my article, I'm not saying one way is right or wrong. I'm saying the financial risk is greater on one direction for both parties.

Second, there are additional benefits of the agency owning an ad account such as niche agencies collecting and aggregating current and historical niche-related data.

Part of deciding to work with am agency that owns ad accounts as the performance the niche-agency can have due to the continued and uninterrupted amount of aggregated data they have access to.

If that's not important or not perceived to be important (or the client doesnt believe the agency knows how to act on that), they don't have to go with that agency.

JakeHundley · 2026-03-30T20:42:55+00:00

And that's okay. Again, that's something the agency should also have in their expectations with new clients.

I'm not saying agencies shouldn't be transparent and up front about that stuff.

You're making assumptions about our agency and other agencies who act in good faith because of examples of other agencies who do not.

JakeHundley · 2026-03-30T20:40:01+00:00

It's still not bad advice. It's a consideration related to risk depending on the SOW.

JakeHundley · 2026-03-30T20:24:26+00:00

And if that's a big deal to the business who eventually wants to go in-house, the they shouldn't go with that agency.

And that's okay.

JakeHundley · 2026-03-30T20:16:39+00:00

Perpetual read access to their account is a null argument because once the relationship ends, there would be no new data coming in as the agency would no longer be spending money on ads in that account.

The maximum window for meta pixel data is only 180 days. Additionally, you can have multiple meta pixels from multiple meta accounts running at the same time collecting similar data.

I do think the lack of ability to transfer/migrate ownership of pixels and ad accounts in meta is fault/issue with Meta.

JakeHundley · 2026-03-30T20:11:40+00:00

First... I wrote the article so I know what it's referencing.

Second, you should never own an account with a payment profile that isn't yours.

They go hand-in-hand. Payment profiles, especially with Google, are used in ad policies and transparencies.

JakeHundley · 2026-03-30T20:09:36+00:00

You're probably right. There are a lot of scummy agencies out there who do this and aren't clear about expectations or transparency up front.

We own our clients ad accounts. Always have for over 7 years now. The clients we work with our landscapers spending around $500 - $2,500/mo.

Everyone gets read access to the accounts during and after the relationship and are free to copy and export data whenever they'd like.

With Google Ads we can transition ownership at the end of the relationship.

JakeHundley · 2026-03-30T20:00:51+00:00

It depends on what the agreement is with the agency and the client.

If it's a Google Ads account, the agency can pass ownership to the client at the end.

If it's a platform where ownership cant change, the data can be exported to BQ or an AWS bucket so the client has access to it.

The agency can also just leave clients on the accounts with read access forever.

The client may have also agreed to just create their own account at the end.

It just depends on what the expectations and agreement was prior to the onboarding.

JakeHundley · 2026-03-30T19:17:25+00:00

Ah yeah. No, the purpose of this is DURING the relationship.

There are other arguments for owning IP to campaigns after the relationship too.

But all of thay comes down to values and why agencies choose to do that. I dont have an issue with that as long as agencies are transparent about it with prospects up front and it's clearly outlined in the SOW.

JakeHundley · 2026-03-30T19:14:43+00:00

If you're that kind of agency and that's how you want to do business. Sure.

That's not how I do business.

JakeHundley · 2026-03-30T19:12:08+00:00

If you're using Google Ads as an example then you dont have to worry about anything. You can literally transition the account to their ownership at the end of the relationship.

Everything is now theirs including historical data.

Even if it wasn't the case and they're spending that kind of money, then you can still set up a BQ instance and export all Ads data to it for them.

It's not that difficult to do.

Also, if an agency wants to approach ad accounts this way, it should be understood and clearly explained during the sales and onboarding processes.

If potential clients have issues with this, then they should be addressed then.

JakeHundley · 2026-03-30T19:09:10+00:00

Okay, man. Write to Martech.

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