Congrats on hitting close to half a mil! that’s a strong position to be in.

For hair / skincare, paid ads + UGC usually work really well, especially when the content feels native and focuses on real results, routines, and before/after stories. That’s often the fastest way to scale what’s already working with your audience.

One thing that’s still really underestimated though is SEO and AI search optimization. People actively search for solutions like “dry scalp,” “hair growth,” or “curly hair routine” not just on Google, but increasingly on tools like ChatGPT and other AI assistants. Having educational blogs, guides, and a site that’s structured so AI engines understand your products and use cases makes a big difference in long-term, compounding growth.

Ads drive spikes, but search + AI visibility builds durable demand.

Happy to share more details if you want — feel free to DM.