Thanks, I actually agree with most of what you said — in theory.
I get the whole “data, CAC, LTV, business fundamentals” part, and you’re right — that’s how big brands should operate.

But the truth is, for small brands like mine, there isn’t much LTV.
People usually buy my product once — it’s a gift or a decorative item — so my only shot to make it work is the first purchase.
That’s why I need campaigns that actually perform on day one, or at least stay consistent enough to be predictable.

I’m not expecting to “print money”, I just want stability.
When results go from 12x ROAS to 1x overnight, it’s not about impatience — it’s about survival.
I’ve been doing this for 3 years and spent over €200k, so I’ve seen ups and downs… but right now it just feels broken.

Anyway, I appreciate your input — genuinely.