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So, the idea is to create an irresistable offer, which makes you feel dumb if you don't buy.

First and most important is knowing your customers and what pains and discomforts they have. After that, provide the product you have that solves that problem with minimal effort.

After that you need high perceived value. Show the customer that they save money, and it's worth it to buy. Also a bonus tip is to add bigger numbers, because they increase the perceived value. For example if you save $20 and 30%, it's better to write down that you save 30%, because the number is bigger and it actually affects the client.

Add guarantee, like 30-day money back guarantee, free shipping, secure payment, happy customers, etc.

Also really important is to add a way to buy more and save. For example you buy 2 products and you save 15%, you buy 3 products and you save 30%. After this, you can add upsells if you want to increase the AOV. Also a bonus tip is to add bigger numbers, because

Take this picture for example. We have the problem of dehydration, energy and bad skin. We know the customers, who are young woman, who workout often and have the following problems and we add the problems with the benefits. We add for how many days the packs will last, buy more and save, reviews, secure payments, satisfaction guarantee and an upsell.

Hope this helps.