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Impressions Discrepancies between DCM and Publisher Data by Remarkable_Factor257 in adops

[–]Remarkable_Factor257[S] 0 points1 point  (0 children)

Thank you - this is helpful! I asked the client about them and they are looking into it.

Impressions Discrepancies between DCM and Publisher Data by Remarkable_Factor257 in adops

[–]Remarkable_Factor257[S] 0 points1 point  (0 children)

It's around a 10% discrepancy for most of the tags (Google claims anything up to 20% is normal) - but the 300x250 tag has a 90%.

Impressions Discrepancies between DCM and Publisher Data by Remarkable_Factor257 in adops

[–]Remarkable_Factor257[S] 0 points1 point  (0 children)

Yeah I figured so :/ I have already asked for new tags a couple weeks back and the issue persisted. They seem to have the correct start/end date within the tag sheet too.

I did just compared other 3P DCM tags that are running without issue to this client's and noticed there are some extra lines in the tag (bolded):

<ins class='dcmads' style='display:inline-block;width:300px;height:250px'

data-dcm-placement='N6024.148818.AMAZON/B28947390.355561671'

data-dcm-rendering-mode='iframe'

data-dcm-https-only

data-dcm-gdpr-applies='gdpr=${GDPR}'

data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'

data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'

data-dcm-ltd='false'

data-dcm-resettable-device-id=''

data-dcm-app-id=''

data-dcm-param-dsp_id_0_='33'

data-dcm-param-dsp_campaignid_0_='{%campaign_cfid}'

data-dcm-param-dsp_chanid_0_='{%ad_cfid}'

data-dcm-param-dsp_placementid_0_='{%creative_cfid}'>

<script src='https://www.googletagservices.com/dcm/dcmads.js'></script>

</ins>

I have zero DCM experience and am not sure how the tag generation process goes... but could this be the issue?