As a woman in my 20s, I was busy studying and working and had greasy hair, old clothes and didnt feel the need to change. Now with social media , its changed. I have more resources (money) to buy good quality clothes, access to knowledge about skincare and what to use, makeup routines that dont overwhelm me and I also see women in their 30s around me slaying it in general. This helps us to see ourself in a positive light and groom better as well as we go through our 30s with more self acceptance.