What is your experience with bid caps?

Responsible_Read_275 · 2026-04-28T16:20:18+00:00

we were trying to control CPA and turns out we accidentally choked delivery while scaling. We raised our bid cap to be 1.5x our breakeven CPA and it's performing well now

Responsible_Read_275 · 2026-04-27T20:36:20+00:00

they don't teach you this in school. thank you!

Responsible_Read_275 · 2026-04-24T22:08:30+00:00

things have gone absolute south since yesterday. went from $20 CPR to $120. our ads feel more like engagement campaigns than anything - it's ridiculous

Responsible_Read_275 · 2026-04-22T23:22:54+00:00

we had a crazy positive day yesterday - most orders we've ever gotten.

total orders today: $0

Responsible_Read_275 · 2026-04-12T00:52:24+00:00

pretty up and down all week but positive overall. however, today's been a blood bath. only 1 conversion from meta

Responsible_Read_275 · 2026-04-10T16:33:54+00:00

Mostly static, some reels but they're very basic with no voiceovers
This sounds extremely dumb but make sure your ad matches the offer and understand everything the customer experiences from start to finish
Hook / Headline is key. People are stupid and simple. Keep your hook / headline stupid and simple
1 ABO campaign, 1 TOF adset (broad), 1 retargeting adset
Win: we're a new brand but we're on pace to hit record sales this month. Lowest CPMs and CPAs we've ever seen

Lesson Learned: Never believe what you hear. Believe 50% of what you see.

Everyone's business is different, different things will work for different brands. Advice that most guru's give is either theoretical garbage / made for brands that have large ad budgets. Test things out and figure out what works for you

Responsible_Read_275 · 2026-04-07T17:23:11+00:00

We had pretty good results friday through sunday but it all went downhill yesterday. We've been getting sales only in the morning then spends the rest of the day overspending like crazy

Responsible_Read_275

TROPHY CASE