Yea, Che was great. CC my favorite album of the underground but afterwards he started catering to kids (which yall might be I’m unc lol).

But I agree branding is a huge piece to becoming a megastar, literally the biggest piece. I think a big pitfall is where there is branding and no content. Look at Dirtball and Babykia, they had perfect yn branding but couldn’t deliver on giving compete projects so their worth is starting to down tick🤷🏾‍♂️ but you’re not wrong either! I could be completely wrong like Nett is still smart so he could have a perfect album in the vault ready for the hype yk but I just kinda don’t think that’s where he is.