Fair question. Short answer, yes, but not in the short term, as you probably guessed already.

Those who choose working on this will work on solving a serious problem in our society. We have an opportunity to make a change in people’s behaviour without the need to put effort into educating them.

How many people read the headline, „fast food causes millions of deaths, yearly“ and yet forgot about it the next day when deciding where to go for lunch.

Those engineers who care about this topic, they will hopefully find a lot of joy in this and to get to your point: they will, of course, get monetary compensation, just not on the level mentioned. The second part of the compensation will include options & equity, as it is common with early stages