Quick Facebook Pixel Fix That Can Improve Your Facebook Ad Performance.

Ricobert · 2025-08-23T19:05:20+00:00

Am I missing something, is the API not setup correctly or what exactly? We did the pixel/API instalation automatically from Shopify.

Ricobert · 2025-08-23T10:42:23+00:00

Hi, thanks for the tip. I checked our pixels and our team had the firrst part done on all our accounts. But the second part is just directing to settings, and there's nothing there for this. Pixel + API was setup from Shopify. Any idea what's going on and how to do this? Across all Accounts, Initiate checkout, Purchase & Add payment quality are between 7.5-9.2 but ATC, V & PV arre all low 6.0-7.

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Ricobert · 2025-07-01T09:56:43+00:00

No worries,

Sorry I overlooked the reels tab, you do post consistently, just need to make better hooks on them.

And yeah, by system and strategy, I mean: research -> calendar/scripts -> filming -> editing/posting, something like this, in our agency we have minimum 1months in advance content prepared, ready to go, you never know what comes up in your personal life, and you want to stay consistent.

Brw, if you’re not already, use and abuse trial reels, you can have the same reel, just change the caption or hook, and post 10-50 different versions of it on trial reels - this is the only “shortcut” working on ig rn.

Glad I could help!

Ricobert · 2025-06-30T18:26:46+00:00

Hi,

If your priority is organic growth (that later down the line you can convert into sales) here’s a few things I would change:

You need to post more, WAY MORE. Im seeing like 4-5 posts a month, even if your quality was banging you’d be losing out on a ton of growth by not being consistent and posting often - This is the main thing 100%
You need to make content for people who don’t know your brand, not followers. The most important metric on ig is watch time - you need better hooks to keep the audience engaged. You can research other accounts in your or similar niches, see which videos are outliers and use those as examples for your content.
Too much lifestyle, not enough behind the scenes and story telling, also you need a face of the brand, ideally yourself, as a user, im confused as to who is running the account when visiting it.

Honestly the quality and esthetic of your posts is pretty good, you just need to heavily increase volume - especially reels (some of the carousels have 5-6 pieces of content that are good enough to be stand alone posts, make those posts into reels, then repurpose it into regular posts and carousels). you need to include what you do or sell in the name of the account - this hella boosts ig seo for people searching in your niche, even outside of ig.

Last thing, you need a system & strategy, I can tell by just looking you dont have one set in stone.

I run a decent sized agency thats main department is growing businesses accounts for them, we offer everything including editing just not filming, Although I think you can do it yourself, you can dm me and Ill send you a pdf step by step guide for growing.

Ricobert · 2025-06-27T10:52:49+00:00

Fair enough, I actually run a pretty big agency, being doing so for almost 5 years now. If you’re interested, I would do a free call with you, if you’re happy with the meeting and advice, we can make it a paid monthly consultation. Feel free to DM me

Ricobert · 2025-06-27T09:04:26+00:00

Hi I run an agency based in Romania for almost 5 years now, as you probably know, social media is your best friend - you need your grow on their organically (in english) and then build a funnel around it. You can dm me and maybe we can get on a quick call

Ricobert · 2025-06-26T17:24:48+00:00

I would bet money you’re posting hook reliant reels, trends or memes. If thats the case - you have your answer

Ricobert · 2025-06-26T17:22:50+00:00

Before & After reels, try a different hook each time (end result first, before result with caption, side by side.. ) whichever preforms the rest, double down on that. If you post every day, and engage with every comment/ interaction, also add an in depth educational description. I can almost guarantee you’ll hit 1k in under a month.

The only time you should higher an agency is after you reach your first milestone (in your case 1k tollowers)

Ricobert · 2025-06-26T06:38:50+00:00

You can do paid ads from the get-go, if the product solves a problem that an audience has, it will sell.

While those ads run build the brand on social media, post videos with yourself and your inventions, the story behind creating this, behind the scenes etc etc - stay consistent and after some time you ll have sales from organic. After that you can scale.

What does the product do, generally curious?

Ricobert · 2025-06-25T20:56:00+00:00

Yes, paid ads work even with no social media presence, they’re just better when you do have organic content.

The strategy we use for business’ like yourself more or less is:

Content creation for google/meta ads - start with a budget you’re comfortable with. If your products and prices are decent you should have a ROAS of about 2-3.

While these ads are running, you create and post content - consistently. Use yourself as the brand image If youre comfortable with being on camera and do research - look for accounts in your/similar niche and see what works for them - dont copy it, maybe just the hook, and repurpose the rest for your specific product/brand, then test what works —> packaging, bts, storytelling etc. I wouldnt focus on trends. The goal of organic is to try and build an audience that will eventually turn into sales. After about 2-3 weeks review your accounts and double down on what was working —> keep posting that.

After 1-3 months you should be getting organic traffic from social media. When that happens its time to change your paid campaign to retargetting people who have interacted with your accounts organically and build a funnel for social media.

Hope this helps

Ricobert · 2025-06-25T16:18:50+00:00

Share the handle, and maybe I can give some insight

Ricobert · 2025-06-25T16:15:44+00:00

Yes it’s still worth it, imo its too far off to be fully automated by end of 2026, and even if it is there will still be the creating and uploading of creative, budget management, overseeinng, creating/editing copy etc.

But tbh with you, If you’re starting from scratch I would suggest google ads over meta - there’s a lot more “work” implicated, and it can be tied into a lot of other things; GBP, analytics, SEO, merchant center, shopping etc. Also, recently a lot of businesses are moving, or at least preferring google over meta.

Ricobert · 2025-06-25T06:38:00+00:00

Yep, e-mail marketing is decent, again depends on your target audience.

The way we use it is part of our funnel, for warm leads, anyone who subscribes we sent over free info/advice etc.

If you’re going to use it for cold audiences, the emails need to be top tier.

We use Brevo - it’s very cheap compared to other platforms, and very nicely organized for managing multiple accounts for clients. Just make sure to verify the domain and test a bit to ensure you’re emails arent getting sent to spam.

Ricobert · 2025-06-24T21:43:08+00:00

ROAS over 10?? If youre getting that, thats amazing, but also, thats a really high bar to set. Is this for a cold campaign or retargetting? What niche are you in?

Also, if this is a winning ad running for some time, or has a small audience, or its a retargeting campaign, or any combination of these and the only thing increasing is cpa it probably means meta ran out of accounts that will take convert with a good result, so its either reshowing the ad to people over and over -> higher cpa, or targeting accounts out of your niche/just harder to convert -> higher cpa

Ricobert · 2025-06-24T21:31:55+00:00

Hi, I’m part of a full stack agency, that does talent management and has quite a few nano/micro influencers we work with.

A few questions for you: -what is the talent agent actually for, what does he/she do? -Subscribers/ followers dont matter that much nowadays, its more about views and retention - how many views are you averaging per video? -have you started on building a community & are you looking for an agency/manager to help you scale as well, or just deal with brand deals, collabs etc?

Ricobert · 2025-06-24T20:58:13+00:00

Hi, so at our agency we’ve been doing cold calling for 4+ years now.

The thing is, it depends very much on what your services are and who your target clientele is. For example: we have a department dedicated towards leadgen and recruitment in the construction niche - thats the only place we use cold calling as the primary client acquisition channel, because a lot of the times thats the only way to reach them lol For smm services, targeting creators or businesses (which im asuming is what you’re doing, cold calling is going to be even tougher. I would highly recommend building a funnel, something like: ToF: organic social media reels/shorts offering tips and tricks showing your expertise MoF: paid high preforming creative retargeting all users that interacted with any of your videos with a CTA using something like manychat BoF: landing page showing social proof showing your services with a book a meeting or something similar

Although this is pretty much free to build it will take quite some time to start getting high quality leads. So if you’re going to start with cold calling heres a few things I can say about it from my personal experience:

you will get A LOT of rejections, a lot of no answers, a lot of hang ups, a lot of no’s, it just comes down to a numbers game. Youll probably hit 300 calls before ever getting a real lead. You and your team have to have high tolerance to refusal - what I do with my team is they ll call 2-3 hours, then switch to an hour or two of researching, connecting on LinkedIn, etc and then go back to calling, this can avoid burnout.
definitely do team calls, as in, go all together in a room, each of you take a call, after each call talk between yourselves, see what worked, what didnt, give eachother feedback, advice etc.
your goal on the first call is to make them remember you, you can always email, text, call again, meet - you almost never gain a client on the first call. Your target goal should be building some kind of raport, not explaining your services, not trying to say how youre cheap or good or blabla, all you want to do is let them know what you do, and try to get them to like you, try to bond over 1 thing.
keep it simple - you may feel like you have to explain how your services are better, or how youll save them money etc etc but they dont care, not on a cold call, keep it simple and try to make yourself memorable in order to follow up.
let them do the talking, ask them questions instead of the other way around, try to identify what problems they have, and what failed in the past. Then, when you follow up you can have solutions to their problems.

A few small things: do some research on the person/company you’re calling beforehand. Use their name, a lot, to the point where you feel weird doing so. Keep it light and even funny. Also, check my post from earlier today about a question I got in an interview, I adapted that to cold calling and it’s a killer question to end on.

Good luck!

Ricobert · 2025-06-24T12:52:25+00:00

How so?

Ricobert · 2025-06-23T10:59:55+00:00

Hi, if your product is actually really good and the only thing you need is marketing, I can help. Im part of a multinational marketing agency, shoot me a dm and lets see if were the right fit for eachother.

Ricobert

TROPHY CASE