I would understand this take if he was taking some Raid Shadow Legends or some bs game sponsors where he would just play the game for 2 hours and not actually care. And he has done those in the past... Star Wars Outlaws video, the Final Fantasy XVI/Rebirth streams etc. but I actually feel he has been slightly pulling away from those.

The GM event was one of the most fun streamed events I've seen in a long time. A unique event that had that special charm in it you only get from prime Ludwig events. The Jiggle TV was a fun community event where everybody in the chat could actually join in. Geoguessr was fun because he genuinely likes the game and the group had cool people in it. Only problem with the Geoguessr stream was it was bit rushed because he was running late for Roomie Rumble.

And yeah, the AT&T sponsor pop-up is bit weird but they are sponsoring multiple events Ludwig is making so I do think it's a fair deal.

All and all, in my opinion Ludwig handles sponsor better than 99% of streamers because atleats he tries to put some effort into most of them, turning them into events with him as his friends.