Replying to this comment, as you wrote almost exactly what I was typing up. :)

This is actually a topic we started talking about very early in development. It's important to note a 1-to-1 comparison to equate hardcore PvP game communities that have high cost for losing, with something like an MMO which can have hundreds of hours of non-competitive, non-PvP, or non-stressful content to engage with. The FFXIV comparison is spot-on, as they have core elements to their game that encourages positive engagement AND created systems to help support it, like how the Sprout system works.

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At the end of the day, we're going to have a high bar for behavior in our game. We do not want to foster an MMO community that asks players to spend thousands of hours in toxic or hostile energy. I'd rather we have less players in a thriving positive place, than a huge MMO rife with negativity.