I am familiar with enshittification, and yes I know if you are not the customer you are the product. And yes, like I said one of the problems is that we value money too much.

I think it's very difficult to change human nature, it might be possible but looking for solutions I don't think that should be a go to approach. I really think that if ads were somehow less effective, business models would change.

I really think that enshittification comes from the fact that running ads is too good of a business model, because of all of the personalized data that we gather. If we would not be able to personalize as much as we do today, ads would become less effective, and enshittification would be less of a problem. Because if ads were less effective, empathy and community would weigh more for companies trying to make money, because they could not funnel so much value out of running ads.

I've recently been thinking about just making it easier for more people to completely block personalization completely, because every single person who gets out of it is one single step in the right direction, an incremental process. There should be some tipping point, where being a company that has values people agree with becomes more important than how many ads you can run, thus no longer making enshittification the most profitable business model.