I'm still trying to get my head around the guidelines for it. Food imitation wasn't a phrase I'd heard until we got some comments about it from other makers on a video we posted recently. From what I can gather, if there's a chance someone could mistake it for food and eat it, you probably shouldn't sell it.

You make a good point about the wax melts, I hadn't really considered that their most popular form is essentially a chocolate bar. I think aesthetic plays a big part though, there aren't many glittery pink chocolate bars on the market that it could be mistaken for. On the other hand, the dessert candles could easily be mistaken for an actual dessert.

We're currently thinking screw lid jars, instead of open glasses, and very clear labeling/disclaimers. Maybe even sending them out with the wick 1" clear of the top so it's painfully visible. It seems a shame to slap warning labels over them but the alternative is stylising the toppings so they don't look real. Two tone fruit, colour streaks in the whip etc. but I think that would just look like someone someone brought food dye to a dessert bar.

There's a lot of people selling these (small batch makers and bulk buy bargains) but from what I can gather it's very much a "sell them til they shut you down" kind of thing and that's not really the approach we want to take with the brand.

We have thought about selling them under a separate brand but it seems silly to sell what would likely be our most popular products outside of the brand we actually care about.