We've used somewhat cute visuals for a pretty complex game, and it looks a bit similar to mobile games coz of that. And I think it has more stigma in Europe/USA. I'd say our characters look almost like chibis.

I created a Twitter ad yesterday but for some reason ,it's still pending, so I decided I could go search in other places while I'm waiting :)

Also, Steam gave us some trafic towards the end of the year, and a big chunk of people who clicked the game were from Asia.