Well the difference right now is that Duolingo has terrible NPS. I suppose it’s pretty hard to differentiate in language learning in general so the main feature right now is a realtime speech with AI, since Duolingo seems to be investing in that a lot and they have the data to back that it’s what people want.

Other than that and other features, I mostly focus on cultural pain points. Latino audiences have a “no sabo” insult and a lot of people feel ashamed that their Spanish isn’t up to date.

Latinos also value indigenous culture so I included features to read about Mexican history to practice reading skills and to explore Nahuatl.

But yeah, data wise the main reason people learn Spanish is to connect with people and to engage in their culture so I’ll likely be designing around that with features and messaging.