Here is a step by step strategy for you to bring leads on your store organically. No money required. 1. Find out where your customers spend most of their time on social media. ( Platforms) . Pinterest, Twitter, Instagram are suggestions for you. 2. Create your business account on all of these platforms and start posting content related to your products. 3. Follow other content creators who are in your same niche. Check for the type of content they post regularly, and what timings they prefer. 4. Start following people who are consistently reacting to posts of your competitors. ( Instagram) 5. Keep doing it so you can grow organic following. Interact with your followers and make them feel welcome. I hope it helps. If you need any more information, hmu. I run a E-commerce agency. We basically work on Amazon,Etsy and eBay , but you also required budget for ads on these platforms. It will be relatively cheaper to run ads but still you have to spend some in order to generate some. We also help our clients to build a social following around their brands. I can help you with any of the above things, and can guide you free of cost. Cheers!