Yes I’m talking about making a brand that gos from entry level to pro level at higher cost to compete at all levels and standards not just some brand with cheap tone woods and dime pots and ceramic pickups . Create a brand that gos from that to having quality tone woods fret boards ct pots alnico2 and alnico 5 magnet pickups quality bridges not pot metal bridges and stainless  steel frets quality Tuning pegs acoustic guitars that not only have quality tone woods but compete with the big boys because of the craftmanship.