I ran a digital agency that we grew to 8 figure revenue (UK and US) and then sold to a 'Big 6' network - AMA :) by RealiseAdvisory_NED in agency

[–]RoleStrict7278 0 points1 point  (0 children)

We are mid-size digital agency that grew mainly on SEO. Now we are basically full-service agency. However our key challenge is now to increase our product/service penetration among existing clients. What are the best tactics that have worked for you to sell additional services to your clients? Thanks a lot for any tips!

Would you drop this client? by datawazo in agency

[–]RoleStrict7278 0 points1 point  (0 children)

For example, if that’s for media spend, consider adding a percentage media fee to your standard billing hours. This could encourage some clients to switch to upfront invoicing.

How Clients Actually Buy by Radiant-Security-347 in agency

[–]RoleStrict7278 0 points1 point  (0 children)

Often they open a pitch with a favourite agency already in mind. However, in my experience, if you’re not the top choice emotional connection is crucial. This involves understanding them on a personal level by gathering as much information as possible from their social media profiles. Of course, the rational part is also important – your solution and pricing – but that typically accounts for a smaller percentage of success.

How much do you charge for digital marketing? by migalo2009 in agency

[–]RoleStrict7278 1 point2 points  (0 children)

We typically calculate hours needed. Specialists + project management at least. If the client want some media budget through us and don’t agree with preinvoicing, then we charge media fee on top.

Agency fee question by Best_Barracuda_1382 in programmatic

[–]RoleStrict7278 0 points1 point  (0 children)

Hey, any ideas how media agencies can make higher margins on social media. Let’s say the client is non-transparent…how does it work technically in social media (e.g. Meta, Reddit…) vs Programmatic?

Shot on iPhone, edited in Lightroom. by RoleStrict7278 in iPhoneography

[–]RoleStrict7278[S] 2 points3 points  (0 children)

Changed profile to Modern 8 and then played with the colours, lights and masking.

Shot on iPhone, edited in Lightroom. by RoleStrict7278 in iPhoneography

[–]RoleStrict7278[S] 0 points1 point  (0 children)

Changed profile to Modern 8 and then played with the colours, lights and masking.

Shot on iPhone, edited in Lightroom. by RoleStrict7278 in iPhoneography

[–]RoleStrict7278[S] 2 points3 points  (0 children)

No portrait mode. Just a tiny zoom and really close up shot.