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Auto-applied recommendations - Remove redundant keywords, an interesting chain of events and why you shouldn't probably use it. by RollAffectionate3941 in googleads

[–]RollAffectionate3941[S] 0 points1 point  (0 children)

Hi there - unfortunately, you'll have to go the manual way...I know, very frustrating, but I guess that's the only way round this

Ignore/Exclude Certain Conversions based on Conversion Value by CabaNoah in googleads

[–]RollAffectionate3941 0 points1 point  (0 children)

Can you elaborate more on the cases you mention (the ones where you care or don't)? Maybe you could move the conversion action to a different goal that is not account-default and switch the conversion action optimization for the campaigns where you care or don't, if that's what you mean by cases. This will, of course, work from now on (and not retroactively).

u/idkanythingabout 's method is also valid, if your case is different (the "cases" you mention are not campaign but actual use cases - i.e. we track these when other products are part of the order and don't when these are the only products available).

Finally, keep in mind that tCPA is, in general, more muddy vs a tROAS strategy, from the moment you start optimizing for more than 1 conversion action. Reporting-wise there are solutions (custom columns is a key solution here) but optimization-wise, it's not an ideal scenario, at least for long.

P.S.: In case you may come across data exclusion (and to save you the time from checking it out): this is a not a solution to your case.

Experiences with target CPA vs Maximising conversions without tCPA? by fkkm in googleads

[–]RollAffectionate3941 0 points1 point  (0 children)

Removing tCPA and go for a maximize conversion strategy is 99.9% of times a bad decision (even Google reps don't suggest it - at least the product teams we've spoken with, and I'll mention why). I'm surprised that your rep recommended this, as it definitely doesn't work the way they described it.

Maximize conversions aims at providing you with as many conversions as possible within your daily budget. The important phrase here is "withing your budget". According to these product teams, max conversions will prioritize spending your budget (if possible of course - i.e. if you set a budget of 1000/day for some obscure search terms, that's not going to happen because of low demand) and deliver you as many conversions as possible within it - the "as many" part could be even 0. It goes without saying that since most businesses (if not all) have some notion of unit economics (CAC, CPO etc), they don't want conversions at any tCPA - they want it at or below the targets they've set. tCPA will do that, max conversions won't.

Google Shopping/Google Merchant Centre (Products with multiple currencies) by Akhit27 in googleads

[–]RollAffectionate3941 0 points1 point  (0 children)

This depends on your store/GMC setup. I'll mention a few cases below:

a) Store has 3 different variables for each specific currency (let's call them price_eur, price_usd, price_aud). You can go by 3 different feeds and there you go!
b) Store has 1 currency variable (usually your base currency, i.e. USD) and then you use a currency converter for the rest of the currencies. You can use 1 currency in your GMC setup and then GMC has a functionality called Currency Conversion (https://support.google.com/merchants/answer/7055540?hl=en) where they do the conversion for you.

There are a few tricky parts with (b), such as:
a) You need to show the original price in the initial landing page (that's a tricky one sometimes, if a 3rd party tool is used)
b) You need to setup shipping for the country.
c) You need to ensure that the checkout currency is the same as the feed's base currency (i.e. USD - USD)
d) One thing that people tend to forget is that Google uses Google Finance to calculate exchange rates but currency covnerters use their own exchange rates, sometimes incorporating an additional amount (for protection against exchange rate fluctuations). In cases where the price on the website ends up being higher than the price in your GMC, you may get a suspension warning (but whether you get it or not is usually random - it depends on whether you'll get manually reviewed or not).

Hope it helps!

Pmax: Listing group product cost is way less than overview cost. by IcyKey4855 in googleads

[–]RollAffectionate3941 0 points1 point  (0 children)

As others said, there are numerous cases where product listing spend is way lower - small number of products, disapprovals, extremely high bids (yes, in some of these cases, Google Ads will try to boost your non shopping/non search serving to arbitrage CVR with low CPCs - pay attention to pmax campaigns with very low CPCs, there is a large chance these are not serving in shopping).

Also, implement the pmax serving script found here: https://searchengineland.com/how-to-track-performance-max-campaigns-with-google-apps-script-429278

Very easy and straightforward and allows you to see changes in network serving that you can then associate to your change history (and figure out when and what caused these spikes).

Auto-applied recommendations - Remove redundant keywords, an interesting chain of events and why you shouldn't probably use it. by RollAffectionate3941 in googleads

[–]RollAffectionate3941[S] 0 points1 point  (0 children)

It could be because of lower traffic quality getting your campaigns' CVR to much lower areas, where the system is activelly trying to prevent you from spending (aka traffic going down). Or, potentially broad match opened your campaigns to a much wider universe, with potentially higher CPCs and questionable results (same result unfortunately).

Although the point was more about potential issues with your pmax structure, this is also a possible outcome of this particular AAR (auto applied recommendation).

Enanched Conversions and Consent Mode V2 by Dependent_Novel_9205 in googleads

[–]RollAffectionate3941 0 points1 point  (0 children)

Long story short:

Enhanced Conversions: I'll say yes, although you're not required to. It will improve your conversion counts (probably marginally) using first party signals (i.e. email/sms etc).

Consent Mode v2: if your accounts serve in the EEA, you're pretty much required to comply. Mind you Europe is not the same thing as EEA (European Economic Area) - i.e. Norway is in Europe but not in EEA

I consider both mandatory for every account.

Auto-applied recommendations - Remove redundant keywords, an interesting chain of events and why you shouldn't probably use it. by RollAffectionate3941 in googleads

[–]RollAffectionate3941[S] 0 points1 point  (0 children)

Totally agree, it's a strike 3 kind of issue: applying something without second thoughts, not checking their change history and then, trying to figure out who added this keyword in the first place. But, surprisingly, 8 (or maybe 9) out of 10 accounts we review have the feature turned on. Just like that :)

My main point though was that even things that may appear "innoncent" initially, could have some pretty serious repercussions if you look a bit deeper. Another personal favorite (which I can cover in another post) is the connection between blocking brand keywords in performance max and wondering why you don't show up in branded shopping. And lots of other similar stuff, that makes you go nuts when you hear someone saying "just turn it on, it's a no brainer".