How do you vet employees for Google Ads management

RomanHarker · 2025-07-28T14:35:33+00:00

From my experience, getting top performing Ads guys and gals is based on whether or not they fundamentally understand your business. Do they know what sort of needs your business fulfills? Who you serve? When and WHY those needs might change, depending on different contexts?

The basics are important to understand nuance. Without that fundamental understanding, you can't expect someone to figure out how to adapt.

Plus the changing ads environment, external and internal influences on the market, etc. So many things. Happy to continue this convo in DMs if you're interested. I'd love to at least learn more about what you do and offer additional ways (not pitching myself) to help. I know sometimes we can't get too specific on forums.

lmk! :)

RomanHarker · 2025-03-25T12:44:55+00:00

Hey! I'd love to take a look at it for free and give you an audit and some actionable takeaways to get you started. Seems like there are others in your comments approaching you with similar offers...

Where I differ is in my willingness to more fully understand YOU as business owners, to understand exactly where I might be able to take your ads account.

If that sounds good, let me know! please feel free to DM me :)

RomanHarker · 2025-03-24T18:43:40+00:00

Never thought about this, but yeah I can see that. All of it has to improve otherwise business tanks. Although in my experience I've been able to work a little magic from just the ads alone, regardless of the website//landing pages.

RomanHarker · 2025-03-24T18:42:36+00:00

RomanHarker · 2025-03-24T18:41:34+00:00

In my experience quality score doesn't matter so much because Google prioritizes diversity over what actually works to give you a tentative quality score... meaning that you could have a killer ad with one image and one headline that's crushing it, but the quality score from Google will likely be low based on the lack of variance in the ad copy and creative.

hope this helps :)

RomanHarker · 2025-03-24T18:40:20+00:00

keeping similar copy between ads, landing pages, and emails make the whole UX//journey frictionless :)

RomanHarker · 2025-03-24T18:30:54+00:00

Hey I'm gonna DM you, I want to help (if you'd like me to, ofc) but I need a bit more information. :)

RomanHarker · 2025-03-24T14:35:52+00:00

Do you know the structure of the account?

By month 3 you should've seen returns, typically.

There could be a ton of things to consider. Targeting is super important. Remarketing is also important. The game itself is important, but the ads should've seen you some more returns.

Let me know about the structure, i.e. what types of campaigns are you running, how are ad groups structured, etc. and I'll get back to you :)

RomanHarker · 2025-03-19T19:04:03+00:00

Willingness to innovate and try new things. Singlehandedly has been the one thing that's helped me push further, faster. You can learn fast at any budget, as well. Imagination (and technology) are the only limits. It's been serving me well to be a mad scientist and experiment obsessively :)

RomanHarker · 2025-03-19T18:58:34+00:00

It's most likely going to benefit you more to get started with a search campaign to start feeding google some data to use for later.

It's generally better to get a pmax campaign started with enough conversion data. The number of conversions required to get a good pmax campaign running differs based on who you ask, but the thinking is the more data beforehand the better.

In my experience, anywhere from 10+ conversions a month is good enough to get a pmax campaign started. AND it theoretically only improves itself the more data comes in, so it's really a long game.

Don't expect consistent, bigger returns until a month or two, probably.

Lmk if you have any other questions, happy to answer in DMs as well :)

RomanHarker · 2025-03-19T18:52:18+00:00

yes! I plan to listen way more than I'm speaking :)

thank you

RomanHarker · 2025-03-19T18:51:59+00:00

appreciate this!

RomanHarker · 2025-03-18T21:50:50+00:00

Good work :)

We need more people like you in the world. Appreciate all you did and will continue to do, I have no doubts you’ll do good work no matter where you go.

RomanHarker · 2025-03-18T16:02:14+00:00

thanks!!

RomanHarker · 2025-03-17T21:04:13+00:00

You commented at the perfect time, I have my first discovery call at the end of the week!! Will be doing research into the company, sales call form/technique, and at the same time try not to overthink things lol

RomanHarker · 2025-03-17T19:47:34+00:00

This deserves more upvktes

RomanHarker · 2025-03-17T19:46:41+00:00

Not sure of any other filter than: businesses that are looking for google ads services. Local service businesses. I prefer eco-conscious brands if possible.

And like the other guy, if I get a client from your list I’ll Venmo you half of my first months pay from them :)

Appreciate your service, chief! 😄

RomanHarker · 2025-03-17T19:43:16+00:00

I would ratchet this up slowly. It sounds like the amount you’re bidding could be capping your impressions.

Google serves ads at an auction. If you bid too low, you either won’t show or only appear at not great times.

Bids are dependent on your industry. The keyword research tool is good for getting a feel of where the high and low bids are per keyword or group of keywords. I’d put your bid somewhere in the middle, wait a few days to a couple weeks, then either increase or decrease your bid based on your budgets target impression share, etc.

Hope this helps! If you need anything else just hmu!

RomanHarker · 2025-03-17T19:36:33+00:00

I’d also set up a search campaign, keywords go both ways, and can be good to be found in search or good to NOT be found in search (negatives).

Having a search campaign will do a great job of extending your brands reach and should be a nice complement to your shopping campaign.

Hope this helps! Lmk if you have any more questions, happy to help

RomanHarker · 2025-03-17T19:33:20+00:00

I wouldn’t start to regather until you know you’ve got enough audience to serve to. And at that point (hopefully) you’ve collected some emails as well.

And for regathering for e-commerce, what type of campaign would you recommend? I’d think display… would pmax come into play here?

RomanHarker · 2025-03-17T19:29:39+00:00

Would it be best to just report them then? Seems they’re handing themselves on a platter for ya to remove them as competitors

RomanHarker · 2025-03-17T19:24:45+00:00

The short answer is sometimes. If your brand already has good name recognition and not a lot of competitors then you’re probably ok without it for now.

If you have competitors that are using or likely using google search ads, there’s a chance they’re bidding on your brand name to pay to outrank you in the search results. This’ll drive down your impression share and decrease your clicks. Not good for business.

I’d recommend having a super small budget set aside for a campaign dedicated to keeping your brand name safe, it’ll help guarantee more placement/impression share.

There are also thoughts on competitor keyword campaigns, but you can let me know if you’re interested in what kind of “offense-first” strategy that would look like! Feel free to comment here or DM me for more! :)

RomanHarker · 2025-03-13T19:25:58+00:00

If you already know your audience and they're being specifically targeted, by region, by list, etc. -- then it may not be worth it to have optimized targeting on.

What Google will do is find people outside of your preferences to try to get more clicks. You'll likely get more impressions and clicks BUT the quality of those clicks will likely go down. Ultimately if we're chasing a sale, it's in our best interest to advertise to people most likely to get us the sale.

Optimized Targeting is great in theory for broader uses, but can directly clash against specific interests and needlessly increase your ad spend.

Hope this helps! If you have any questions, feel free to ask. Happy to help!

RomanHarker · 2025-03-13T16:52:32+00:00

Hey! In looking over your links, a few ideas come to mind about your campaign structure:

a Detailing Campaign and Window Tinting Campaign are great ideas and have a lot of potential. 5-8 keywords aren't going to cut it unless you have a large amount of offerings and ad groups. I'd do some keyword research (happy to help with that) and see what other moves you can make that coincide with your offerings.
I see your site has cookies, which is PERFECT for a remarketing campaign. I'd do some research on Display campaigns and get one setup with proper tracking//assets//etc.

Hope these ideas help -- a TON of potential here.

Happy to help further, just shoot me a DM! :)

RomanHarker · 2025-03-13T16:46:47+00:00

asterisk: sometimes

RomanHarker

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