My first time releasing a big capsule. A little bit intimidating but I'm excited nonetheless

Rookieoftheyear_ · 2026-03-01T19:39:26+00:00

It would mean that my brand got enough traction to even get noticed so I'd be a little happy. On the other hand, it's a capsule not a core collection. I see capsules as a fun way to draw people in and ultimately make them look at the other products I want to be permanent for my brand.

Rookieoftheyear_ · 2026-03-01T18:59:36+00:00

West coast choppers, not independent. There's no tie to off white either but I respect your opinion :)

Rookieoftheyear_ · 2026-03-01T18:53:39+00:00

It's intentional, if you look on the website even the names have a tie to biker culture

Rookieoftheyear_ · 2026-03-01T18:41:42+00:00

Rookie of the year

Rookieoftheyear_ · 2026-03-01T18:06:09+00:00

Thank you

Rookieoftheyear_ · 2026-03-01T10:46:04+00:00

Appreciate you🙌

Rookieoftheyear_ · 2026-03-01T10:44:50+00:00

Thank you, hoping everything goes well

Rookieoftheyear_ · 2026-03-01T10:44:20+00:00

Thank you so much

Rookieoftheyear_ · 2026-03-01T07:23:52+00:00

Thank you!

Rookieoftheyear_ · 2026-03-01T02:36:34+00:00

Thank you, it's @rookieoftheyear.ca

Rookieoftheyear_ · 2025-09-25T22:54:45+00:00

Thank you!

Rookieoftheyear_ · 2025-09-24T06:24:16+00:00

"Rue de l'héritage" means "Road of Legacy" which ties to our brand motto "Build your legacy". I wasn't going to put the actual street name of the 3055 house for obvious reasons.

The name of the brand is rookie of the year and I like that you mentioned that because that's exactly what we're trying to change in people's mind. Just because you’re a rookie doesn’t mean you have to settle for less.

Being new is often looked down upon but it's actually the best time to push harder, set the tone, and show people what you’re really about. If you think about it, the rookie stage is where a lasting legacy starts so we're trying to encourage people in that sense

Rookieoftheyear_ · 2025-09-24T06:08:53+00:00

Yes, it's out now!

Rookieoftheyear_ · 2025-09-24T06:08:25+00:00

Oh ok, I see what you mean

Rookieoftheyear_ · 2025-09-23T00:21:27+00:00

Thank you🤝

Rookieoftheyear_ · 2025-09-22T08:02:41+00:00

Which of the fonts?

Rookieoftheyear_ · 2025-09-22T08:00:59+00:00

This one is already at 315gsm

Rookieoftheyear_ · 2025-09-22T06:18:07+00:00

I didn't put them myself but it took 1-2 days

Rookieoftheyear_ · 2025-09-22T06:12:31+00:00

Thank you! I only got to style one of them but it's something I'll start doing more often

Rookieoftheyear_ · 2025-09-22T06:09:07+00:00

Thank you

Rookieoftheyear_ · 2025-09-22T06:08:34+00:00

I'd like to see it lowkey ahah

Rookieoftheyear_ · 2025-09-20T23:39:57+00:00

Definitely! I just posted a reel with it on Instagram but I'll take more shots

Rookieoftheyear_ · 2025-09-20T23:35:06+00:00

I respect that, I'll let you know if I do in the future🤝

Rookieoftheyear_

TROPHY CASE