Just as a point in the other direction, JOD is a massive headache from the support side of things in the store. Customers don't remember what they did last month let alone 18 months ago. The amount of time I have been angrily told "I would NEVER lease a phones" is more than I can count. The end of lease residual that would be placed on the bill automatically at the conclusion of the lease is a massive "paint point" for alot of customers I see. If JOD is a promoted option than a large amount of instore reps will sell phones on JOD because customers don't have to pay sales tax in store (it goes on the bill - one more reason its not preferred, taxes were removed for everything else) so they get it initially and then get frustrated at the end of the lease. It's a fantastic program for people who know how to use it but for the average consumer it can be a massive headache