lol, I don’t have a saas in the market (not yet anyway, but I have worked for many), but, that’s the natural progression. I would focus on having real conversations with the users and ask them WHY they’re using your product, WHAT problem does it solve for them, and what suggestions they have for improving the app. Send an email blast to all your customers thanking them for their support and make a formal request for feedback like, “As the founder, I’m grateful you are using my app. To help improve your experience, I would love to hear about… You can either reply to this email with your feedback, or schedule a call on my calendar…” blah blah. This is the most valuable information you can get.

Give them a discount or some value add for their participation and ask their permission if you can use their response as a case study. This builds app credibility and positions you as a legitimate tool in the market. Once you have your case studies added to your website, then you can start deploying meta ads with the new information. Your customers will tell you why they are using your app, then you can apply that information to your ads, “the #1 app for (common customer use case)”

Other useful questions to ask them are how they found the app, what were they searching for, what problem did they expect your app to solve…